LambertA Successful Migration to Shopify 2.0
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Projects/Boost eCommerce sales with the right advertising strategy
Boost eCommerce sales with the right advertising strategy
#Technology#B2C#Technology
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Context
Boost eCommerce sales with the right advertising strategy
Founded in Denmark in 1983, Pilgrim is a brand of handmade jewelry and sunglasses distinguished by its Scandinavian signature and eco-responsible production. Today, this family tradition of handcrafted jewelry made with heart continues in Canada with a team in Montreal that continues to spread Pilgrim’s vision and values.
Results
Results
+23%
CTR on email campaigns
3.18
ROAS on Facebook ads
13.91
ROAS on Google ads
Mandate
Optimize and personalize ads
Novatize was commissioned to optimize the effectiveness of advertising campaigns on various platforms. Through the judicious use of online advertising, Novatize consolidated the brand’s strategic position. The integration of campaigns using promotional content and seasonal collections, supplied by Pilgrim’s team, enabled our marketing team to select the best content to improve sales and stimulate interactions on advertising sites.
Approach
Reinventing customer engagement
In collaboration with the Novatize team, Pilgrim introduced personalized ads, adjusted according to customer preferences, to highlight their promotions and new collections. All these initiatives not only improved results, but also served as a basis for continuous learning and improvement in platform performance.
Results
Greater confidence and improved performance
The strategies deployed by Novatize’s specialists have succeeded in building trust and significantly improving campaign performance.
“The addition of Novatize to our team has enabled us to strengthen our digital strategy by guaranteeing a consistent return on investment, while taking into account industry best practices! Their responsiveness is always greatly appreciated, and we know we can count on their expertise to achieve our goals.”
Élizabeth Gilbert
Marketing & eCommerce Manager
Pilgrim
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With customized strategies and a personalized approach, we support B2B and B2C clients in optimizing their eCommerce operations. From acquisition to retention, we deploy effective solutions that fuel growth and ensure long-term success.
