Stats
+195%
Traffic from organic search
+61%
Repeat customers
+24%
Add-to-cart rate
Mandate
Novatize optimizes Statera's eCommerce for scalable growth
Statera commissioned Novatize to redefine its eCommerce strategy to support its expansion in the retail and online sectors. The objective was to optimize the company’s Shopify platform to enable scalable growth, while ensuring a consistent and engaging customer experience across all channels.
Approach
An omnichannel strategy for retail
Novatize took a holistic approach to meeting Statera’s needs. The first step was to design the online sales platform on Shopify, which reduced operational costs while facilitating omnichannel management. This new platform provided Statera with a solid foundation for future growth, with an intuitive interface and responsive design that enhanced the user experience and increased conversion rates.
In parallel, Novatize developed an engaging content strategy, highlighting each new product range with effective launch campaigns. These campaigns were reinforced by collaborations with influential content creators, such as Lysandre Nadeau, reaching a wider audience and increasing brand awareness.
The online presence and credibility built up have enabled Statera to develop a large number of points of sale, entering restaurant networks, specialty boutiques and grocery stores, as well as major chains such as IGA.
Results
Exponential growth in the beverage industry
With Novatize’s expertise, Statera has seen a significant increase in online sales, reinforced by a successful expansion into retail. The ability to launch new seasonal products has enabled the company to maintain a constant flow of new products to the market, while collaborating effectively with influencers to increase brand awareness. Today, Statera is a key player in the non-alcoholic spirits and ready-to-drink sector, with a strong presence both online and in-store.
“Working with Novatize has been essential to our success. Their eCommerce expertise and mastery of Shopify enabled us to quickly launch new products and expand our in-store and online presence. I’m very pleased with the results we’ve achieved thanks to their support.”
Co-owner - Statera