Services/eCommerce Marketing & Performance
Improve customer acquisition, conversion, and retention with strategies tailored to your eCommerce business.
At Novatize, we help manufacturers, distributors, and retailers selling through B2B, B2C, or hybrid commerce models accelerate profitable growth.
By analyzing your data, customer journeys, and marketing initiatives, we identify your highest-impact growth opportunities, prioritize the initiatives that deliver the greatest business value, and improve the profitability of your eCommerce channel.
We help you turn data into decisions that drive measurable business results. By gaining a deeper understanding of your eCommerce performance, you can identify new growth opportunities and focus your efforts on the initiatives that deliver the greatest return. Based on your business needs, we provide prioritized recommendations, actionable roadmaps, tailored strategies, custom dashboards, and hands-on support to help you implement your initiatives and maximize their impact.
From product discovery to customer retention, our specialists help you maximize every opportunity to grow your online business.
Gain a Clear Understanding of Your eCommerce Performance Identify opportunities, performance gaps, and barriers related to acquisition, conversion, customer retention, and data quality. Receive prioritized recommendations to guide your next decisions.
Build a Clear Roadmap for eCommerce Growth Prioritize the initiatives that will improve customer acquisition, conversion rates, average order value, and retention. Our specialists evaluate your channels, audiences, customer journeys, and offers to build a practical, measurable growth strategy.
Prepare Your Products to Be Discovered and Recommended by AI Evaluate how AI agents interpret your brand, products, and product data, then receive practical recommendations to improve discoverability, visibility, and AI understanding.
Increase Organic Visibility Across Search and AI Optimize your content, technical SEO foundation, and presence across traditional search engines and AI-powered discovery platforms to attract more qualified traffic to your eCommerce store.
Support Long and Complex B2B Buying Journeys Build effective conversion paths, lead generation strategies, and adoption initiatives that help buyers, target accounts, and stakeholders move confidently toward online purchasing.
Remove Friction That Limits Conversions Analyze customer journeys, identify conversion barriers, and prioritize improvements that increase conversion rates, average order value, and overall eCommerce performance.
Increase Customer Lifetime Value Develop customer retention, loyalty, and engagement strategies supported by lifecycle segmentation, marketing automation, email campaigns, and SMS communications.
Make Better Decisions with Reliable eCommerce Data Improve data collection, data quality, and reporting so you can monitor the right KPIs, improve attribution, and make more informed business decisions.
Increase product visibility and focus your investments on the audiences, channels, and content that generate real business results.
Reduce obstacles that slow product discovery, evaluation, and purchasing, especially across complex B2B and omnichannel buying journeys.
Optimize product pages, offers, and customer interactions to generate more revenue from your existing traffic.
Encourage platform adoption, strengthen post-purchase engagement, and make repeat purchasing easier.
Gain access to reliable data and meaningful KPIs that help you evaluate initiatives and make smarter business decisions.
At Novatize, marketing performance is always approached within the broader context of digital commerce. Our recommendations consider your products, customer journeys, data, technology stack, and operational realities to deliver initiatives that are practical, measurable, and aligned with your business objectives.
This integrated approach allows us to support manufacturers, distributors, and retailers far beyond customer acquisition by optimizing every driver of long-term eCommerce performance.
Quickly find answers to your questions about Novatize and our services.
Visit the FAQExplore our expertise and the services we offer to support your projects with tailored solutions.
A specialized Shopify partner helps organizations plan the right platform architecture, securely migrate data, and integrate Shopify with existing business systems. An experienced partner also reduces migration risks, preserves SEO performance, improves the customer experience, and ensures the new platform supports long-term business growth.
Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.
Here are Novatize’s three core areas of expertise:
This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.
Working with a Shopify Plus agency means partnering with a Shopify-recognized expert in complex, high-volume, or integration-heavy eCommerce projects, particularly in growth, B2B, or unified commerce contexts. With over 300 projects completed, Novatize goes beyond implementation by offering a strategic approach focused on performance, system integration, and continuous optimization.
With its SPINE accelerator, projects are delivered faster, securely and tailored to each industry’s realities. Novatize’s support includes SEO, CRO, acquisition, retention (CLV) and customer experience optimization to drive sustainable growth in both B2B and B2C contexts.
Whether you operate in distribution, direct-to-consumer, retail, or manufacturing, Novatize understands your industry’s specific challenges and delivers eCommerce solutions tailored to your needs to optimize operations, enhance customer experience and drive growth. Novatize’s expertise is particularly valuable in complex environments involving advanced transactional processes, extensive product catalogs and multiple sales channels. It stands out in industries such as food and beverage, industrial and construction distribution, retail, automotive and recreational vehicles, as well as health and cosmetics, among others.
Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.
Here are Novatize’s three core areas of expertise:
This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.
Through tailored strategies and a personalized approach, we help B2B and B2C organizations optimize every stage of their eCommerce growth. From customer acquisition to long-term retention, we deliver solutions designed to maximize performance and sustainable growth.
