Services/Marketing and digital performance/Analytics and Data

Unlock the full potential of your eCommerce data

Make analytics the foundation of your strategy

In a constantly evolving digital landscape, we implement advanced analytics strategies to give you a clear view of your performance. With optimized data governance, we improve attribution accuracy and maximize the return on investment of every marketing initiative so you can make informed, strategic decisions.

Turn your analytics and data into a growth engine

Intelligent use of data is a strategic asset to boost business performance. By adopting a data-centric approach, you gain clear insight into customer behavior, optimize your campaigns and improve decision-making. Our experts help you structure and activate your data to strengthen acquisition, loyalty and profitability across your organization.

Data-driven companies are 23 times more likely to acquire customers.McKinsey

23x

Data-driven companies are 23 times more likely to acquire customers.McKinsey

“For our company, entering the world of eCommerce was a brand-new adventure. Revisiting several processes, reviewing the information in our systems, changing how we operate, setting new metrics, and refreshing our brand — it was a lot. Being well-supported by the Novatize team made all the difference. Their work methods helped us avoid unexpected issues and maximize our investment. Now that the project has been delivered, we continue — and will continue — working with Novatize to optimize the customer experience and ROI for our business.”

Toby Lessard

Sales and Business Development Director

Archex / Groupe Sani-Tech

Our data-driven analytics approach

Attribution analysis to measure channel performance

Attribution modeling Customer journey and touchpoint analysis Budget optimization based on insights

Data structuring for enhanced business intelligence

Dynamic reporting with Looker Studio Centralized marketing data via Supermetrics Custom dashboards aligned with your company’s KPIs

Data transformation and accessibility

Data centralization in BigQuery for advanced analysis Dataset normalization and structuring Automated data flows for faster decision-making

Custom tagging and server-side tagging

Efficient tag management with Google Tag Manager Server-side tagging for improved data accuracy and privacy Tag personalization based on business goals

Blog