LambertA Successful Migration to Shopify 2.0
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Projects/Merger and acquisition - Cantin Beauté capitalizes on data consolidation and customer experience
Merger and acquisition - Cantin Beauté capitalizes on data consolidation and customer experience
#Experience#Technology#B2B
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Context
Merger and acquisition - Cantin Beauté capitalizes on data consolidation and customer experience
Cantin Beauté is Quebec’s leading distributor of products for beauty professionals. Its unique experience, personalized service and distinguished offering position Cantin Beauté at the forefront, enabling its customers to operate the best hair and beauty salons on the market.
Project highlights
Project highlights
+85%
adoption to the platform
+45%
customer lifetime value
Mandate
Unifying the post-merger/acquisition experience
Design a strategy for consolidating data and business operations during a corporate acquisition to unify experiences and offer added value to the new customer base.
Approach
Maximize new customer adoption
By integrating the acquired company’s customer data, new customers were quickly able to purchase a new product offering based on their past purchases. Incoming orders have been centralized, and the critical mass of data enables the experience to be better tailored.
Results
Absolute value creation for the new group
1 year after the integration project, customer adoption is a success and the frequency of online purchases continues to rise. Customer lifetime value is easily measurable and increasing thanks to the new integrated offer and personalization.
Implemented technology now opens up new revenue channels with direct-to-consumer sales.
"Novatize successfully led the realization of a key digital project that helped us in a crucial stage of business growth at Cantin Beauté."
Éric Bouchard
President
Cantin
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