Novatize and Leav: Shaping the Future of Unified Commerce

At Novatize, we’ve always believed the future of commerce lies in delivering a seamless, integrated, and accessible customer experience, regardless of the channel. That’s why Novatize is investing in Leav, a Québec-based startup redefining the in-store experience with mobile-first solutions and autonomous store technology.

A Shared Vision for Customer Experience

Since 2020, Leav has been helping retailers put the smartphone at the center of the in-store journey. Their Shopify-integrated apps, Scan & Go and Unstaffed, are designed for a unified commerce strategy, simplifying in-store checkout, eliminating lineups, and even enabling 24/7 store operations. By removing traditional checkout counters and equipping store associates with mobile POS systems, Leav empowers merchants to increase operational efficiency and elevate the customer experience.

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But Leav goes beyond checkout. Its infrastructure, built to evolve within the Shopify ecosystem, enables marketing teams to rapidly launch, test, and measure mobile-first experiences, whether in-store, at home, or in public spaces. Forward-thinking companies like Lib Dépanneurs, La Vie en Rose, Mamie Clafoutis, and Cloud Imperium Games already trust Leav’s technology. As a Shopify Plus Partner, Novatize brings its strategic and technical expertise to support brands looking to leverage best-in-class solutions and unlock measurable business value through exceptional customer experiences.

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Novatize’s Expertise Driving Innovation

By partnering with Leav, Novatize is doubling down on its vision for the future of commerce. Our deep expertise in eCommerce, unified commerce, digital marketing, and technology implementation will support Leav’s growth and help more brands adopt cutting-edge retail solutions.

“With Leav, we see an opportunity to push the boundaries of customer experience. The commerce of tomorrow isn’t just online or in-store, it’s seamless, integrated, and accessible everywhere.” — François-Jérôme Gosselin, President, Novatize

Together, we’re combining our strengths to help businesses quickly deploy high-performing customer journeys, create measurable value, and continuously optimize, with zero unnecessary complexity.

A Strategic Partnership to Redefine Retail

For Leav, this investment marks a key milestone:

“We’re thrilled to count on Novatize’s expertise to accelerate our growth. Their in-depth understanding of eCommerce and their experience with ambitious brands will allow us to deliver even greater value and truly transform the in-store experience.” – Olivier Roy, CEO of Leav

Complementary Expertise and A Unified Vision

With this strategic investment, Novatize brings its eCommerce, unified commerce, and digital marketing capabilities to speed up the rollout of innovative mobile experiences. Our close relationship with leading brands and our role as a trusted partner will allow Leav to focus on what they do best: reinventing the in-store experience through mobile and simple, effective technology.

On its part, Leav enriches Novatize’s ecosystem by opening new opportunities to reimagine the point-of-sale experience. By integrating solutions like Scan & Go, Unstaffed, and LeavXP into full-scale omnichannel strategies, we enable businesses to bridge the gap between physical, digital, and mobile environments.

Together, Novatize and Leav form a powerful synergy: turning tomorrow’s commerce vision into real, measurable, and high-performing solutions for ambitious retailers and brands.

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By investing in Leav, Novatize reaffirms its commitment to supporting businesses in their shift toward unified commerce, an approach where every customer touchpoint, whether online, in-store, or mobile, is seamlessly connected. Together, we’re building experiences that break down the barriers between physical and digital, empowering brands to deliver a truly omnichannel, frictionless, and consistent customer journey. With this shared vision of unified commerce, we’re helping businesses meet evolving consumer expectations while laying the foundation for a more connected, efficient, and sustainable commerce model.