SPINE: The Shopify B2B Accelerator Built for Complex Business Rules and Operations

Looking to launch Shopify Plus faster, with more reliability and better performance for your B2B operations? SPINE is Novatize’s proprietary acceleration solution, purpose-built for the complex needs of distributors, manufacturers, and digitally transforming enterprises.

Designed to shorten time-to-market, streamline the integration of your core business systems (ERP, PIM, WMS), and deliver a seamless B2B experience, SPINE empowers you to launch or migrate your platform faster, without compromising on flexibility or customization.

How can B2B companies benefit from unified commerce?

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A Solution Designed for Shopify B2B Merchants

SPINE is a true Shopify B2B accelerator. It’s built to meet the specific needs of businesses managing complex pricing structures, multiple users per account, large product catalogs, and strict approval workflows. Designed for B2B merchants looking to maximize the full power of Shopify Plus, without having to build everything from scratch, SPINE helps fast-track your digital transformation while maintaining flexibility.

Is Shopify a good fit for B2B businesses?

Absolutely. When paired with Shopify Plus and a solution like SPINE, Shopify becomes a powerful platform for B2B operations. It can handle complex catalogs, tiered pricing, approval workflows, and deliver a smooth, personalized purchasing experience.

Can distributors or manufacturers build a B2B portal on Shopify?

Yes. SPINE makes it possible to build a secure B2B portal within Shopify. You can support multi-user accounts, segment product catalogs, and assign specific payment terms by account type, without leaving the Shopify ecosystem.

Can you show personalized pricing by customer type?

Yes. SPINE enables real-time, customer-specific pricing by pulling data directly from your ERP. This ensures each business sees the right price, automatically validated within Shopify, eliminating discrepancies between systems and building trust at checkout.

How can you simplify user roles and approval workflows?

SPINE supports multiple users per account, each with distinct roles and permissions. You can configure order approval workflows, manage purchasing lists, and set up notifications for validation steps, all while keeping the experience centralized in Shopify. The result: a structured, efficient, and secure B2B buying process.

Key Features of SPINE

Watch the SPINE demo video.

Real-Time ERP-Connected Pricing
Display accurate, real-time pricing synced directly from your ERP, whether it’s Dynamics 365, SAP, Oracle, or Epicor, so your customers always see the correct rates. Prices are auto-validated within Shopify to eliminate discrepancies and build trust at checkout.

Extend your ERP capabilities with Shopify B2B

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Enterprise User Management
Allow companies to add, manage, and assign roles to multiple users within a single business account. Set granular permissions for ordering, approvals, and account management, keeping full control over corporate purchasing workflows.

Notifications for Approvals & User Assignments
Automate real-time notifications for order approvals and new user assignments within business accounts. Keep teams aligned and responsive with instant workflow updates that boost operational efficiency.

Real-Time Inventory & Shipping Timelines
Display live inventory levels by location to help B2B buyers make informed purchasing decisions. Show estimated delivery dates and product availability to set clear expectations and minimize order issues and delays.

Favorite Store Selector
Let B2B customers choose and save their preferred store for order fulfillment. Streamline the buying experience by prioritizing that store for shipping, inventory, and personalized offers.

Purchase List Creation & Approval
Empower B2B buyers to build and submit purchase lists for approval, simplifying bulk or repeat orders. Company admins can review, edit, and approve these lists before checkout to ensure internal compliance.

Integrated Quick Order
Enable customers to quickly reorder products or buy in bulk with a streamlined quick order interface. Reduce the time it takes to add multiple SKUs to cart, improving efficiency for power users.

Advanced B2B Shipping Rules
Set custom shipping rules based on company location, order volume, or pre-negotiated terms. Automate delivery options to reduce manual tasks and optimize your logistics workflows.

Discover our strategic guide for business leaders to overcome the complex challenges of B2B eCommerce.

Read the guide

Why Choose SPINE for Your Shopify Migration?

Lower development costs thanks to pre-built, production-ready modules
Faster time-to-market powered by a robust and scalable technology foundation
Modular flexibility that allows you to customize or add features as your business evolves
Optimized B2B customer experience with key features already integrated
Perfect alignment with your unified commerce strategy, ensuring a seamless digital transformation

Who Is SPINE Built For?

Distributors and manufacturers with complex B2B digital operations
Scaling businesses ready to accelerate their migration to Shopify
Organizations with heavy reliance on ERP systems or internal tools
DTC brands looking to open an efficient B2B channel, without starting from scratch

SPINE is the most efficient way to power your B2B strategy on Shopify. Built to eliminate friction, boost operational efficiency, and accelerate growth, SPINE is made for ambitious businesses that refuse to compromise between customization and speed of deployment.