Alternatives to Yotpo Email & SMS: A practical guide to migrating your eCommerce Email marketing

The recent announcement from Yotpo regarding the discontinuation of its native Email and SMS marketing services, effective December 31, 2025, marks a pivotal moment for many eCommerce brands. For those relying on these tools as part of their loyalty and communication strategy, it’s critical to begin planning a migration to ensure campaign continuity, especially with key periods like Q4 on the horizon.

Rather than seeing this as a challenge, consider it an opportunity to rethink your approach and boost your marketing performance.

Why is Yotpo ending its Email & SMS service?

Launched in 2022, Yotpo’s Email & SMS service was designed to complement its platform with an all-in-one retention solution. However, the company has decided to refocus on its core products: Customer Reviews and Loyalty Programs. This strategic shift will allow Yotpo to drive more innovation around these pillars. For brands, this means migration is not optional, it must be anticipated and strategically planned.

What are the alternatives to replace Yotpo Email & SMS?

Several platforms on the market offer advanced eCommerce email marketing features, including Mailchimp, Omnisend, and Bloomreach. At Novatize, however, our experts recommend Klaviyo, a solution built specifically for eCommerce, known for its robust integrations with major platforms like Shopify and Magento.

Why Klaviyo stands out:

Built for eCommerce: Seamless and powerful integrations with leading eCommerce platforms;
Advanced automation & personalization: Welcome series, abandoned cart flows, loyalty campaigns, and more;
Smart segmentation: Target customers precisely based on behavior and purchase history;
Integrated ad sync: Connects with Meta, Google Ads, Pinterest, and TikTok for high-impact retargeting;
Review management: Built-in review features or easy integration with platforms like Okendo;
Loyalty program integrations: Works with tools like Smile.io, Stamped, and Growave;
In-depth performance analytics: Actionable insights to optimize every campaign.

To ease the transition, Klaviyo offers a tailored plan for brands switching from Yotpo: pricing matched or lower for 12 months, significantly lowering the barrier to change.

To learn more, discover 10 must-have Klaviyo features to improve your email marketing strategies and eCommerce results.

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How to successfully migrate your eCommerce Email marketing without losing performance

A successful migration requires planning and precision. Here are the key steps:

Start early: Don’t wait until the last minute. Begin planning and selecting your new platform as soon as possible to avoid a last-minute scramble as the deadline approaches;
Audit your existing flows: List all your automated workflows (abandoned cart emails, welcome series, win-back campaigns, etc.) and one-off sends. This ensures nothing falls through the cracks during the move;
Clean your data: Take this opportunity to clean your subscriber lists. Remove inactive or unengaged contacts to start fresh and improve deliverability;
Rebuild with purpose: Don’t just copy and paste. Use your new platform’s features to optimize and enhance existing campaigns. Now’s the time to implement advanced tools like custom segmentation and predictive analytics;
Warm up your IP addresses: When moving to a new platform, proper IP warming is essential to ensure your emails reach your customers’ inboxes, not their spam folders.

How can you turn lost sales in Q4 into loyalty-building opportunities in Q1?

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Common pitfalls to avoid during an eCommerce Email marketing migration

Lack of planning: Leads to costly mistakes and last-minute issues;
Choosing the wrong platform: May force another migration—and investment—sooner than expected;
Underestimating complexity: Migration directly affects revenue and customer relationships; it’s not just a technical task;
Overlooking data quality: Poor data hygiene can hurt deliverability and reduce overall campaign performance.

The end of Yotpo’s Email & SMS service may seem like a constraint, but it’s a powerful chance to modernize your retention strategy. By selecting the right platform, like Klaviyo, recommended by our experts and following a structured migration process, you can not only maintain your campaign momentum but also lay the groundwork for long-term growth.

It’s also the perfect time to rethink your communications for peak events like Black Friday, Cyber Monday, and Giving Tuesday. Check out our guide on how to prepare your communications for Black Friday, Cyber Monday and Giving Tuesday.