The eCommerce consumer behaviors of Canadians have evolved significantly in recent years. Customer expectations for unified shopping experiences are increasingly high.

Buyers want a consistent journey, regardless of the sales channel. Want to learn more about the market and consumer landscape for online sales in Canada in 2024? Download our report, which highlights data collected through a survey by the marketing research firm Léger.

What trends will truly revolutionize Canadian consumption in 2024?

What is the level of acceptance of these trends today, and what are consumers' intentions for the future? Before embarking on the development of a new feature for your eCommerce site, it is important to assess whether it will provide real added value for your customers.

Free shipping is by far the most attractive incentive to encourage consumers to join a loyalty program.

E-commerce businesses should therefore consider offering this incentive as a priority, as 70% of respondents listed free shipping as one of their top three, and 35% indicated it was their first choice.