The 2026 State of B2B Commerce Webinar

Watch our webinar for a deeper recap of the key findings from the 2026 State of B2B Commerce Report developed in collaboration with B2B Online Insights and shopify.

In this session, François-Jérôme Gosselin, CEO of Novatize, explore the trends, challenges, and investment priorities shaping the future of B2B commerce for manufacturers, distributors, and wholesalers. From the growing share of revenue coming through digital channels to persistent dissatisfaction with current technology stacks, the discussion highlights the gap many organizations are facing between digital growth ambitions and the foundations needed to support them.

The webinar also covers some of the report’s most important themes, including the rising importance of product data, the shift toward AI investment, the barriers created by integration complexity, and the evolving expectations around self-service, personalization, real-time visibility, and automation in the B2B buyer experience. Whether you are evaluating your current commerce ecosystem or planning your next phase of digital transformation, this session offers practical context to help you better understand where the market is headed and what it takes to stay competitive.