An eCommerce success in Q4 with a tailored advertising strategy

Lusine offers furniture that combines comfort, aesthetics, and quality with the belief that everyone deserves to live in inspiring and enjoyable spaces. Its primary goal is to create an authentic connection with its customers and to have a positive impact on their lives, aspiring to share its culture far beyond borders. Lusine emphasizes togetherness, pleasure, and comfort, values reflected in its collections proudly designed here and abroad. The stores in Quebec City, Laval, and Brossard embody this philosophy by offering a warm and relaxed approach where visitors are welcomed as if at home and can enjoy drinks at the counter-bar.

Faced with Lusine’s ambitious goal, Novatize deployed a highly personalized advertising strategy, targeting the entire sales funnel and customer journey. To meet this challenge, our team of specialists focused on audience qualification through a series of A/B targeting tests. We also carried out a meticulous categorization of the product feed to boost the visibility of top-performing items. Finally, we developed creatives and key messages specifically tailored to user journeys to ensure maximum relevance of the advertising communications.