Revolutionizing the cosmetics industry with personalization

Before Omy Laboratoires, there were two friends, Andrea Gomez and Rachelle Séguin, with one mission: to offer multi-action skin care adapted to sensitive skin.

Cosmeticians before becoming Masters in Business Administration and Pharmaceutical Sciences respectively, they saw first-hand the lack of options for multi-challenged skin. In 2018, Omy Laboratoires became the first Quebec company to offer fully customized face creams and serums, with 100% vegan ingredients and offered in eco-responsible packaging. Omy Laboratoires has revolutionized the cosmetics industry through the use of artificial intelligence. Skin AI analysis enables customers to create a unique, personalized skincare routine.

The Novatize team and the OMY team worked closely together to design the new eCommerce site. The UX-UI design phase included, among other things, the style guide, product sheets, product customizer, user journey and much more.

The Novatize team then overhauled the database for customizable products and migrated historical data. Several specific situations added to the complexity of the project. For example, a customer wishing to recommend an old customized product, review a Skin IA formula previously registered to the account, or simply continue to honor a subscription to a customized product. Indeed, even if OMY changed the nomenclature and the way they entered their ingredient, texture and fragrance data, the user experience was not to be affected. On the contrary, the aim was to improve it, while optimizing internal processes and aligning with the new brand image.

On the front-end, Novatize’s experts developed key sections of the site, such as the navigation menu, product sheets for non-customized products and product sheets for customized products.