Unify B2C and B2B on Shopify to accelerate online and offline growth

Novatize’s mandate was to unify Tella & Stella’s eCommerce ecosystem on Shopify in order to deliver a consistent experience for both consumers and retail partners. This involved structuring a retailer portal accessible upon request, aligning payment terms and commercial policies for business accounts, integrating Shopify POS to support in-person sales at events and pop-ups, and preparing the brand for national growth by consolidating its sales channels, including marketplaces.

The retailer portal operates on a dedicated B2B domain and offers a distinct interface. Once a partner’s account request is approved, they gain access to negotiated pricing and an order grid that streamlines the ordering process. The checkout experience is tailored to wholesale realities, with payment methods dynamically adjusted based on the customer’s profile to display only the most relevant B2B options. This setup clarifies the purchasing journey and reduces manual interactions. On the DTC side, personalized product recommendations and bundles powered by Rebuy naturally increase cart value. Sezzle removes friction by offering installment payments, improving conversion without complicating the user journey. Klaviyo nurtures relationships with lifecycle-based flows that drive repeat purchases. Gorgias centralizes customer service and powers the chatbot, resulting in faster, more efficient responses and improved satisfaction. Combined with a strong brand presence, this entire ecosystem has helped solidify market share in Quebec and fuel growth in new target markets.