Optimize Your Online Store’s Appearance Within the Apple Ecosystem

Every marketing channel is an opportunity to tell your brand’s story. Apple understands this well, offering businesses a suite of tools designed to enhance brand image. For companies, it's the perfect occasion to strengthen their presence and identity within the Apple ecosystem, like Apple Mail, Apple Pay, Siri, Apple Wallet, Apple Maps, and more, where their customers are already active.

Lesser-known than Google Business, Apple Business Connect allows businesses to manage how their brand appears across Apple services.

Over 50% of smartphone users in North America are using an iPhone. (Source)

Optimizing your brand’s presence within the Apple ecosystem is essential to delivering a consistent and seamless customer experience,both online and in-store.

Learn more about Business Connect

Watch full video

How Apple Business Connect Strengthens Your Marketing Strategy?

Apple Business Connect gives companies full control over how their brand appears within the Apple ecosystem. Keeping your business listing up to date ensures a seamless experience from mobile search to in-store visit and online purchase.

It’s also a strategic opportunity to boost visibility by integrating relevant keywords into Apple Maps, helping your brand stand out and attract new customers. In the Apple Mail inbox, your logo instantly reinforces brand recognition and trust.

Gain visibility: Your business can appear in Apple Maps, Siri, Spotlight, Messages, Calendar, and other native apps, where your customers are already searching;
Take control of your information: Set your locations, hours, and services, and track customer searches, views, and interactions;
Attract and convert: Highlight your promotions, new arrivals, or events using featured elements in Maps;
Strengthen your brand identity: Add your logo to Apple Mail and Apple Pay to enhance recognition and credibility.

In a unified commerce environment, Apple Business Connect ensures a consistent brand experience across mobile search, physical retail, and eCommerce.

Is your company ready for unified commerce?

Learn more

How Apple Business Connect Fits into a Unified Commerce Strategy?

The goal of unified commerce is to deliver a seamless and consistent customer experience across every channel. Apple Business Connect supports this vision by centralizing the management of your brand’s presence within the Apple ecosystem.

When a customer searches for your brand on Apple Maps or via Siri, they’re presented with a detailed business profile reflecting your most up-to-date information.

Once in store, the promotions featured in your profile reinforce the connection between digital and physical touchpoints.

Finally, through Apple Pay and Apple Mail integration, your brand identity remains consistent, secure, and recognizable, from the transaction to post-purchase communication, effectively linking every stage of the customer journey.

Concrete examples of how to integrate your brand into the Apple ecosystem:

Apple Mail: Your logo appears in transactional emails (order confirmations, shipping updates), strengthening trust and credibility throughout your eCommerce journey;
Apple Pay (online and in-store): A seamless and secure payment experience on your eCommerce site, mobile app, or physical store, ensuring consistency between digital and physical channels;
Apple Watch: Your customers receive real-time notifications for purchases or delivery updates, keeping your brand top-of-mind in their daily lives;
Siri: Voice commerce enables customers to quickly find your products, store locations, or promotions, and easily access your online store or physical locations;
Apple Maps: Highlight your store locations and current promotions to drive in-store traffic from digital interactions;
Apple Messages / Calls: Order confirmations, delivery reminders, and personalized communications, all integrated into a platform your customers already use every day;
Apple Wallet: Integrate loyalty cards, promotional offers, or event tickets to extend the customer relationship beyond the purchase;
Apple Calendar: Automatically add brand-related events (e.g., private sales, pop-ups, webinars) to your customers’ calendars to boost engagement and traffic.

To learn more about the expectations of AI consumers in eCommerce

Read the article

How to Add Your Business to Apple Business Connect?

1. Access the Platform

Go to businessconnect.apple.com, click Get Started, and sign in with your Apple ID or a Managed Apple Account.

2. Create Your Business Profile

Select Business/Organization as your entity type;
Enter your legal business name, address, phone number, and website;
You can also link your Facebook, Instagram, or TikTok business page as a reference.

3. Verify Your Business

To confirm your identity, Apple will request your business number and an official document showing your business name and address. This step may take a few days to complete.

4. Add Your Brands

In the sidebar, select Brands, then click Add a Brand;
Enter your brand name, select your country or region, and choose your primary category;
Add your website and upload your brand logo;
You can manage one or multiple brands based on your needs.

5. Manage Your Physical Locations

Select Locations in the sidebar to add or claim your physical stores;
You’ll be able to set the exact address, business hours, and highlight promotions through featured elements;
You’ll also gain access to location analytics, with visual dashboards and downloadable reports helping you understand how customers find your business and what actions they take;
Insights include searches, views, and engagement with your brand and location in Apple Maps.

6. Customize Your Emails

Go to Branded Email in the sidebar;
Add your email domain or address;
Copy the provided TXT record and share it with your IT or DNS administrator for configuration;
Once the record is added, click Verify;
Your brand logo will then appear in Apple Mail, enhancing visibility and trust.

7. Set Up Tap to Pay on iPhone

In the Tap to Pay tab, customize the icon and display name shown during contactless payments accepted directly on iPhone.

To learn more about the future of retail

Read the article

Apple’s marketing tools go beyond technical features, they serve as strategic levers to enhance visibility, credibility, and brand consistency for retailers.