Services/eCommerce Marketing & Performance/eCommerce Analytics & Data
Turn your eCommerce data into actionable insights that help you better understand business performance, customer journeys, and the impact of your digital initiatives. Our specialists help you collect, structure, and interpret your data to improve measurement accuracy, track the KPIs that matter most, and make confident, data-driven decisions. Our expertise spans your eCommerce platform, marketing technology, internal systems, and the interactions between your digital and physical channels.
Having more data doesn’t automatically lead to better decisions. Incomplete tracking, missing events, disconnected data sources, or poorly configured analytics tools can limit the accuracy of your insights and lead to costly mistakes. A well-designed eCommerce analytics strategy helps you better understand customer behavior, evaluate the performance of your customer journeys, and accurately measure the impact of your acquisition, conversion, and customer retention initiatives.
Marie-Christine Laflamme
Director of Communications-Marketing
JYGA Technologies
Evaluate the reliability of your existing data and identify the gaps that limit your ability to understand your eCommerce performance. This may include: - Reviewing your analytics tools, data sources, and current configurations - Validating eCommerce data collection - Identifying missing or inconsistent tracking events - Assessing data quality, availability, and usage - Prioritized recommendations to improve data accuracy and measurement
Define the events, data requirements, and KPIs required to measure the customer journeys and business outcomes that matter most. This may include: - Defining key conversions and business KPIs - Structuring data across your eCommerce platform, CRM, and marketing tools - Aligning data sources with reporting and business intelligence needs - Consolidating data and reporting across digital and physical channels
Build a reliable analytics foundation that accurately captures customer interactions across your eCommerce experience. This may include: - Defining the events and parameters to measure - Creating or refining your tracking plan - Configuring Google Analytics 4 and Google Tag Manager - Tracking on-site searches, product interactions, forms, shopping carts, and transactions - Quality assurance and validation of your analytics implementation
Turn complex data into meaningful insights with dashboards tailored to your business and your teams. This may include: - Defining the KPIs that matter most - Building custom eCommerce dashboards - Consolidating multiple data sources - Analyzing acquisition, conversion, customer retention, and customer lifetime value - Helping your teams interpret results and identify opportunities
Gain a clearer understanding of how your marketing channels and initiatives contribute to business performance so you can allocate budgets more effectively and continuously improve results. This may include: - Multi-channel customer journey analysis - Attribution model evaluation - Connecting marketing and transactional data - Identifying discrepancies between platforms - Establishing an ongoing analytics and reporting framework
Our specialists approach analytics within the broader context of your digital commerce business. We consider your customer journeys, commerce platform, integrations, and operational realities to deliver measurement strategies that are practical, scalable, and aligned with your organization.
Whether you’re redesigning your website, migrating to a new platform, implementing a new analytics foundation, or improving an existing data ecosystem, we help you build reliable analytics that support better business decisions.
Pierre-Olivier Brassard
