Services/Marketing and digital performance/B2B Marketing

Turn complex B2B journeys into measurable results

Implement high-performing B2B strategies to accelerate growth

Our B2B marketing specialists design strategies customized to your business challenges to help you generate growth opportunities and maximize your impact. From acquisition to retention, we implement results-driven initiatives aligned with your business goals.

Work with specialists who understand the challenges of B2B marketing

B2B marketing requires a strategic approach that considers longer sales cycles, multiple stakeholders and value-driven communication. Our experts are trained to navigate this complexity and build personalized strategies that optimize each touchpoint and accelerate conversions.

B2B companies that invest in content marketing generate 67% more leads than those that don’t.Digitalmarketingpme

67%

B2B companies that invest in content marketing generate 67% more leads than those that don’t.Digitalmarketingpme

“Garant wouldn’t have reached its sales and growth goals without Novatize’s expertise. Their deep knowledge of Amazon and its many tools, along with their ability to adapt to the unpredictability of online sales, makes them a top-tier partner for any company looking to scale on that marketplace.”

Caroline White

Product Manager eCommerce

Garant

Our strategic B2B marketing approach

Building measurable and scalable marketing foundations

Define KPIs suited to longer buying cycles Integrate advanced analytics to track campaign effectiveness Continuously improve acquisition and conversion strategies

Account-Based Marketing (ABM)

Personalize campaigns for strategic accounts Align sales and marketing teams for unified targeting Tailor buyer journeys for each key segment

Lead nurturing and marketing automation

Deploy automated workflows to nurture and convert leads Leverage email marketing and educational content to support decision-making Apply advanced segmentation for precision targeting

B2B-specific content and SEO

Create content customized to each stage of the buying journey Optimize SEO to attract qualified traffic Use case studies and white papers to build credibility and drive interest

Choose Novatize

Why choose Novatize for your B2B marketing?

Amplify your impact with a strategic, performance-focused approach. Our team designs marketing funnels built for complex decision-making processes and optimizes nurturing flows to shorten your sales cycles.

How we support your B2B growth

Account-based and targeted campaigns:

Personalized actions to boost engagement among key accounts

Sales and marketing alignment:

Integrated strategies to turn business opportunities into real results

Advanced analytics and reporting:

Track, analyze and optimize key metrics to support smarter decisions

See how our B2B clients increased sales and loyalty

With a customized approach and hands-on strategies, we help B2B and B2C businesses optimize their eCommerce results. From acquisition to retention, we deliver growth-focused initiatives that lead to long-term success.

Explore our projects