Services/Our AI Approach/Agentic commerce

Build the foundations for agentic commerce

Agentic commerce is reshaping buying journeys and the internal processes that support sales. For retailers, distributors, and manufacturers, it creates opportunities to guide customers and expand team capabilities. Novatize helps you connect the data, systems, and business rules needed to put these use cases into practice within your eCommerce ecosystem.

Let’s assess your priorities

What is agentic commerce?

Agentic commerce uses AI agents that can interpret requests, retrieve information, and perform tasks on behalf of a person or business. Their actions depend on the access, rules, and permissions they are granted.

An agent can help a buyer identify a compatible product. It can also support a team by preparing a quote, structuring supplier data, or creating an order for review. Each use case requires reliable information and clearly defined boundaries.

Two ways to create value

Enhance customer journeys

In retail, an agent can help customers discover, compare, and select products based on their needs. In the industrial sector, it can support parts searches, compatibility checks, and purchase preparation based on account-specific terms. These experiences depend on a catalog that agents can interpret and reliable information about pricing, availability, and services. When purchases take place through a restricted-access portal, we distinguish between information that supports public product discovery and information reserved for authorized users.

Expand your teams’ capabilities

Agentic commerce also applies to internal processes, even without a customer-facing interface. An agent can interpret an order received by email, gather the information needed for a quote, or flag catalog inconsistencies before publication. Sales, customer service, and eCommerce teams can then reduce manual data reentry and process requests faster. Human reviews and exception handling remain part of the process.

Foundations tailored to each use case

Product data and PIM

Precise product identifiers, consistent attributes, and compatibility information help agents interpret your catalog more accurately. A product information management (PIM) system helps centralize and enrich this data, then distribute it across your channels. We help you structure this information so your teams and AI-assisted experiences can use it effectively.

Orders and OMS

Preparing an order or responding to an order status inquiry requires visibility into the order’s current status and available fulfillment options. An order management system (OMS) helps coordinate this information across channels and service locations. We connect agentic use cases to your order processes so an agent can access the right information and perform authorized actions, with review when needed.

Connected systems

Depending on the use case, an agent may need pricing and commercial terms from your ERP, customer history from your CRM, content from your CMS, or transactional capabilities from your eCommerce platform. Your PIM and OMS provide the relevant product data and order information. We identify the systems involved and design the data exchanges needed for the task. Each system retains its role as a source of truth, and the agent can access only the information and actions within its defined scope.

Clearly defined controls

Who can view pricing, edit a product listing, or approve an order? We define permissions, business rules, and human reviews based on your privacy and security policies. Ambiguous situations are routed to the right person.

Move forward based on your maturity

Unified commerce establishes several useful foundations: consistent data, order visibility, and continuity across channels. Agentic commerce builds on these foundations to enable new use cases in customer journeys and internal operations.

We assess your priorities based on expected value, data quality, and integration options. For a closer look at these considerations, read our article on scaling AI. Your starting point may be catalog enrichment, improvements to order management, or a first agent focused on a specific process.

Discover our approach to unified commerce

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