Services/Our AI Approach/GEO and product discoverability
When a buyer asks an AI assistant to compare products or find a compatible part, do your products appear in the answer? Are their features and intended uses understood accurately? Search engine optimization (SEO) best practices remain essential: accessible pages, useful content, and reliable data. GEO adds considerations specific to AI-generated answers: how engines interpret product attributes, match a product to a need, and present it among recommended options. Novatize helps you measure and improve this discoverability, with an approach focused on products and buying journeys.
Generative engine optimization (GEO), as applied here, aims to improve how your products appear and are understood in AI assistants’ answers. Our approach focuses on your catalog and purchase intent: helping buyers discover the right product, understand its relevance, and continue their journey to your sales channels.
Our work addresses the questions buyers ask before purchasing: What need does the product meet? What is it compatible with? How does it differ from other options, and why choose it? We connect content and technical data to these buying intentions, complementing your SEO efforts.
Our agentic commerce readiness assessment includes a GEO audit and an analysis of the information that supports product discovery. It also identifies the foundations to strengthen for AI-assisted buying journeys.
We examine the presence of selected products and categories across purchase-related search scenarios, then compare it with your competitors’ visibility. We check which products appear, how their features are described, and whether the recommendations address the buyer’s stated need.
We analyze catalog accessibility, product attributes, content, structured data, and trust signals. The goal is to identify missing information and anything that makes your offering difficult to interpret.
You receive a summary report, recommendations tailored to your ecosystem, and a roadmap covering 30, 90, and 180 days. Priorities account for expected impact, effort, and dependencies between initiatives.
In retail, we examine categories, variants, and the information that helps buyers compare products. In the industrial sector, particularly for manufacturers and distributors, we pay close attention to part numbers, applications, and parts compatibility. Access requirements for B2B portals are also part of the analysis.
If your portal requires a login, we distinguish between information that supports public product discovery and data reserved for customer accounts. The assessment reflects what is actually accessible; negotiated pricing and confidential information remain subject to access controls.
Our teams can then enrich product data, improve content and structured data, or enhance your platform and PIM. This work also supports site search optimization and customer journeys on your website. We connect recommendations to concrete improvements and metrics to track progress.
We track whether your products appear in answers, the accuracy of the information presented, and their visibility relative to competing products across a defined set of queries. When data is available, we also monitor associated visits and conversions. Results vary by engine and query; a visibility measurement does not guarantee a recommendation.
To address these priorities, explore our organic search optimization (SEO and GEO), product management, and system integration services
Developed by Novatize for eCommerce businesses, Georgie helps measure GEO performance and product discoverability. Our specialists use these observations to support their analysis and guide recommendations.