of customers getting to checkout
customers buying for a 2nd time
Increase in sales outside Quebec
Launch of the new Redefined brand
Shopify 1.0 to 2.0 migration
Novatize’s mandate was to accompany Lambert toward a migration from Shopify 1.0 to 2.0. Lambert wanted to improve the user experience and optimize the performance of its online store. This migration allowed them to perfect the UX/UI design of the site and to see the emergence of their new high-end brand Redefined.
Improve the user experience and internationalize
Beyond the visual component, one of the objectives of the redesign was to highlight the new “Redefined” brand on Lambert’s website to offer an attractive, yet consistent shopping experience. We wanted to show the consumer that Redefined is a collection and a world of its own that stands apart from the regular collection, but without overshadowing it. Lambert also wanted to improve their product sheets to give more key information to their customers in their buying journey. Finally, Lambert began an internationalization strategy for their eCommerce sales. This redesign allows them to begin the process of entering the United States market.
A better performing experience
The migration from Shopify 1.0 to 2.0 improved the site’s performance, making it faster and more efficient. Through a rigorous research process by Novatize designers, we improved site navigation and filters to better meet user needs (shopping by collections, models, materials, etc.). In addition, we reduced the perceived risk of the product by adding incentives in the product sheet, and a clearer and more concise product description.
The Lambert team is ready to pursue its eCommerce growth!
It’s been a pleasure to work with Novatize for almost 3 years now. Their team jumps at every one of our wildest ideas! We know we can always count on them for their support and expert advice.
Marketing Director - Lambert