Launch a B2B eCommerce on Shopify

Marketing products via B2B eCommerce can be a complex process. The user journey and buying habits of a business (B2B) are very different from those of a consumer (DTC). Are you thinking about updating or implementing an online sales channel for your corporate customers? Novatize, in collaboration with Shopify, offers you 10 steps to fuel your ideas.

What’s in the guide?

With the help of this guide powered by Novatize and Shopify, you’ll be able to:

• Take advantage of Shopify’s new B2B features;
• Optimize the user experience and interface;
• Plan an effective launch.

Shopify B2B: For what type of business?

Shopify B2B is designed for businesses with the following needs:

• Business accounts with multiple users;
• Complex price lists with product or customer-specific features;
• Different payment methods for different types of customer;
• Customized user experiences (e.g.: personalized themes or templates, specific email, multilingual customers, etc.);
• Integration with ERP or other enterprise systems;
• Any other customer-specific business rules.