Unifying B2B eCommerce, marketing and Sales in 2026

Aligning eCommerce, marketing and sales remains one of the biggest challenges for B2B organizations in 2026. While many companies are making progress, true unification is still rare.

Based on insights from 100 senior B2B leaders, this research report in collaboration with B2B Online Insights explores the current state of alignment, the priorities shaping the next 12 months and the structural changes B2B organizations are making to better connect their commercial functions.

Inside the report, you will find insights on:
- The current state of alignment between eCommerce, marketing and sales
- The top priorities shaping the next 12 months
- The biggest barriers B2B organizations face
- The role of technology, data and AI in enabling alignment
- Structural changes leaders are making to unify their teams

Download the report to explore how B2B leaders are approaching alignment in 2026.