What Will the Online Buying Experience Look Like in 2027?

Available now

Artificial intelligence is already transforming how consumers discover, compare and purchase products. With the emergence of agentic commerce, organizations must now rethink their data, technologies and buying journeys.

In this webinar presented in collaboration with Les Affaires, François-Jérôme Gosselin, President and Co-Founder of Novatize, and Thavy Khamtan, Partner and VP of Unified Commerce and Strategic Alliances at Novatize, explore the changes that will shape online commerce by 2027 and the actions organizations can take today to prepare.

What You’ll Learn

• How buyer behaviours and expectations are evolving;
• The impact of AI on product discovery and comparison;
• The role of agentic commerce in future buying journeys;
• The importance of structured, connected product, customer, pricing and inventory data;
• The priorities to address when evolving your commerce ecosystem.

Watch the webinar to discover the actions you can prioritize today to prepare your commerce strategy for 2027.

*available only in French