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11 Jul 2023

Emerging Ecommerce Trends in 2023 According to a Survey by Novatize and Léger

Emerging Ecommerce Trends in 2023 According to a Survey by Novatize and Léger

In the world of eCommerce, artificial intelligence (AI) is playing an increasingly significant role in shaping emerging trends. A survey conducted by Novatize in partnership with Léger has revealed the key trends that will shape the eCommerce landscape in Canada in 2023. The results highlight the growing importance of personalized purchase recommendations and interactive shopping experiences for Canadian consumers.


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See full survey results

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Purchase Recommendations and Advice:

The survey found that 1 in 3 Canadians have already used online purchase recommendations and advice, while 45% are interested in this approach. Purchase recommendations, based on purchase history, consumer preferences, and behaviors, as well as machine learning algorithms, have become more accurate due to advancements in AI. Recommendation systems can now analyze large amounts of data to understand individual consumer preferences, providing more relevant personalized suggestions.

Online Shopping via Live Video:

Another booming trend in eCommerce is online shopping through live videos. According to the survey, 14% of respondents have already made purchases through live videos, and 24% plan to use this method in the future. This approach allows consumers to interact directly with sellers in real-time, ask questions about products, and receive immediate responses. Sellers, on the other hand, can provide more detailed product presentations, conduct live demonstrations, and offer personalized advice, creating a more engaging and authentic shopping experience.

Online Shopping via Voice Assistants:

The use of voice assistants such as Google Home and Alexa is also gaining popularity in online shopping. Thanks to AI-powered improvements in voice recognition, more consumers are opting for this convenient option. The survey reveals that 11% of people have already made online purchases through a voice assistant, while 23% are willing to use it. AI advancements in voice recognition enable seamless interaction between users and voice assistants, simplifying the online shopping process.

The survey conducted by Novatize and Léger highlights the impact of AI on emerging eCommerce trends in 2023. Personalized purchase recommendations, online shopping via live videos, and the use of voice assistants are key elements transforming the shopping experience for Canadian consumers. It is essential for eCommerce professionals to adapt to these new trends in order to provide relevant and personalized shopping experiences. Novatize is committed to being a trusted partner for businesses seeking to thrive in the field of eCcommerce.


To access the full survey results and Novatize’s predictions for eCommerce trends in 2023, please visit the following link:


Would you like expert advice to help you make the best decisions for your eCommerce strategy? Contact an expert at Novatize.

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