Services/Commerce technologies and implementation/B2B commerce portals

Build a custom B2B portal that boosts efficiency and loyalty

Unify and integrate business processes with your ERP

Simplify and centralize the management of your B2B transactions by aligning your business rules online. Offer your clients a customized experience with personalized price lists, quick ordering, account-based payments and instant access to invoices and account statements.

Enhance the experience and performance of your B2B portal

Take full control of your product catalog

With optimized navigation, smart search and seamless carrier integration, your B2B portal becomes a powerful tool to accelerate sales and simplify the browsing of complex product catalogs, including manufactured and multi-part distributed products.

Connect your operational systems

A well-integrated system (ERP, CRM, PIM, etc.) improves the overall management of your B2B portal. Synchronize prices and inventory, centralize product data and automate invoicing to ensure smooth connectivity between your eCommerce platform and internal tools.

Attract, manage, and retain your customers effectively

A high-performing B2B portal simplifies account creation, automates quote requests and increases online visibility. It supports international expansion and strengthens client relationships through self-service features and centralized account management.

A B2B online sales portal is essential for distributors and manufacturers

Our experts support you in building a high-performing B2B portal that delivers a smooth, 24/7 buying experience. We centralize and automate order flows to reduce errors and streamline transactions. With advanced client account management, dynamic pricing and real-time inventory, we improve communication, increase loyalty and maximize both your operational efficiency and revenue.

75% of B2B buyers prefer to purchase through a website rather than through a sales representative when an online platform is available.McKinsey & Company

75%

75% of B2B buyers prefer to purchase through a website rather than through a sales representative when an online platform is available.McKinsey & Company

“Novatize successfully led the delivery of a key digital project that helped us during a pivotal stage of growth at Cantin Beauté.”

Éric Bouchard

President

Cantin

Our approach to building a high-performing B2B portal

Discovery and wireframes

Assessment of your needs, systems and digital ecosystem Site structure, features and optimized order flows Wireframes and UX design

UI design, development and testing

User-focused interface design Seamless system integration Comprehensive performance testing

Ecosystem deployment

Operational automation Structured launch plan Partner onboarding and support

Ongoing evolution and growth

Continuous platform optimization B2B SEO, CRO, and marketing strategies Targeted retention and communication campaigns (CLV, email, SMS)

iPaaS integration

Our experts use a proven iPaaS integration methodology

iPaaS (Integration Platform as a Service) simplifies the connection between your systems, apps and partners to ensure real-time data synchronization. This approach automates data flows across your eCommerce, ERP, CRM and other essential tools, reducing operational friction and enhancing overall efficiency. It also adds flexibility while requiring less time and budget than traditional custom connectors.

Proven expertise with over 100 enterprise systems

With more than 100 successful enterprise system integrations, we bring deep expertise in connectivity and automation. Whether you're using ERP, CRM, PIM or accounting platforms, we ensure seamless data flow between your internal systems and your eCommerce platform to improve both operational efficiency and digital performance.

Explore our projects