Services/Business technologies and implementation/Unified commerce

Unified commerce strategies for seamless B2C and B2B experiences

Unified Commerce

What is Unified Commerce?

Unified commerce connects all your sales channels (online, in-store, mobile, marketplaces, and social media) into a single integrated ecosystem. This allows you to deliver a seamless and consistent experience to your customers while optimizing how you manage operations.

Your buyers naturally move from one channel to another

They start by researching on mobile, visit your store and complete their order online. With unified commerce, you meet these new expectations while improving both efficiency and growth.

Discover some essential figures on unified commerce

85%

In B2C, 85% of consumers expect a seamless experience between physical and digital channels.Salesforce

74%

In B2B, 74% of professional buyers want an experience similar to that of B2C.McKinsey

73%

73% of omnichannel buyers spend more than a single-channel customer.Harvard Business Review

The challenges of unified commerce

How to efficiently centralize your data and inventory?

Manage your inventories in real time. Integrate your ERP, CRM, and eCommerce platforms.

Why is personalization key to a frictionless customer experience?

Provide continuity in the purchasing journey for your consumers and business buyers. Manage your loyalty programs and pricing for your B2B customers.

How to optimize your logistics and order management?

Efficiently meet demand with fast and flexible deliveries (click & collect, ship-from-store, express delivery for B2C and optimized logistics for B2B). Automate your processes to reduce errors and costs.

Is your business sufficiently secure against digital threats?

Ensure the security of your transactions and your personal and professional information. Comply with GDPR regulations and other data protection standards.

Our support for optimizing your digital growth and performance

Objective

Deploy a unified eCommerce platform that brings B2C and B2B together, synchronizing catalogs, inventory and orders, while integrating SaaS tools for fast and scalable deployment

Method

SaaS integration for fast, future-ready deployment

Synchronization of product catalogs, inventory and orders

Adopt unified commerce

Adopt the essential model of unified commerce to transform your business

Helping clients grow through customized, high-impact strategies

Through personalized strategies and a tailored approach, we support both B2B and B2C clients in optimizing their eCommerce. From acquisition to retention, we deploy high-performing solutions to drive sustainable growth and long-term success.

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