Unified commerce strategies for seamless B2C and B2B experiences

Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.

Here are Novatize’s three core areas of expertise:

• Commerce technologies and implementation: Covers the design, development and integration of eCommerce platforms, including Shopify, unified commerce, system integrations (ERP, CRM, POS) and technology migration and management.
• Marketing and digital performance: Focuses on maximizing eCommerce growth and profitability through acquisition (SEO, digital campaigns), data analysis, conversion rate optimization (CRO), lifecycle marketing and retention strategies.
• Customer experience: Focuses on optimizing interactions across all touchpoints, including UX/UI design, personalization, customer journey research and continuous improvement to deliver seamless and consistent experiences.

This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.

Unified commerce centralizes all sales channels and customer data, eliminating system silos, improving operational visibility and delivering seamless customer experiences. Novatize helps businesses implement this approach by integrating eCommerce platforms with ERP, PIM, OMS, CRM and POS systems to maximize efficiency, growth and data reliability.

Choosing Novatize for an eCommerce or unified commerce transformation project means relying on a team of experts who have been exclusively operating in this field for over 10 years. Novatize’s expertise covers the entire lifecycle of complex digital platforms, from strategic design to migration and ongoing optimization. Beyond implementing technological solutions, Novatize adopts a performance-driven, integration-focused, and growth-oriented approach.

Novatize’s objective is clear: to help companies achieve their business ambitions while maximizing return on investment through robust, scalable solutions aligned with their operational realities.

Discover Novatize’s latest projects.

To meet diverse and often complex business needs, Novatize relies on a strong ecosystem of technology partners. As a technology-agnostic firm, it always selects the best tools based on the merchant’s needs and objectives. This includes Shopify and Adobe Commerce (Magento) for eCommerce platforms, OneStock for order management (OMS) in a unified commerce context, and Klaviyo for marketing automation and personalization. This approach enables the deployment of robust, scalable and fully integrated architectures aimed at maximizing overall business performance.

Novatize supports B2B companies with complex needs such as ERP integrations, advanced pricing rules, large product catalogs and specific operational processes. SPINE, Novatize’s Shopify accelerator, was specifically designed to address these complexities and enables the deployment of robust, scalable Shopify platforms up to three times faster.

Whether you operate in distribution, direct sales, retail, or manufacturing, Novatize understands your industry’s specific challenges and delivers eCommerce solutions tailored to your needs to optimize operations, enhance customer experience and drive growth. Novatize’s expertise is particularly valuable in complex environments involving advanced transactional processes, extensive product catalogs and multiple sales channels. It stands out in industries such as food and beverage, industrial and construction distribution, retail, automotive and recreational vehicles, as well as health and cosmetics, among others.