Expert eCommerce services for complex industries

Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.

Here are Novatize’s three core areas of expertise:

• Commerce technologies and implementation: Covers the design, development and integration of eCommerce platforms, including Shopify, unified commerce, system integrations (ERP, CRM, POS) and technology migration and management.
• Marketing and digital performance: Focuses on maximizing eCommerce growth and profitability through acquisition (SEO, digital campaigns), data analysis, conversion rate optimization (CRO), lifecycle marketing and retention strategies.
• Customer experience: Focuses on optimizing interactions across all touchpoints, including UX/UI design, personalization, customer journey research and continuous improvement to deliver seamless and consistent experiences.

This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.

Yes. Shopify can support the needs of manufacturers, distributors, and B2B organizations through features such as company accounts, user management, customer-specific catalogs and pricing, payment terms, and approval workflows. More advanced business requirements may require additional integrations or complementary functionality.

Whether you operate in distribution, direct-to-consumer, retail, or manufacturing, Novatize understands your industry’s specific challenges and delivers eCommerce solutions tailored to your needs to optimize operations, enhance customer experience and drive growth. Novatize’s expertise is particularly valuable in complex environments involving advanced transactional processes, extensive product catalogs and multiple sales channels. It stands out in industries such as food and beverage, industrial and construction distribution, retail, automotive and recreational vehicles, as well as health and cosmetics, among others.

Novatize supports B2B companies with complex needs such as ERP integrations, advanced pricing rules, large product catalogs and specific operational processes. SPINE, Novatize’s Shopify accelerator, was specifically designed to address these complexities and enables the deployment of robust, scalable Shopify platforms up to three times faster.

Companies that benefit the most from working with Novatize are typically B2B or B2C organizations facing technological complexity, growth challenges, or digital transformation initiatives, especially those looking to modernize their eCommerce ecosystem, unify sales channels, or effectively integrate systems such as ERP, OMS, CRM, and PIM. Novatize’s clients include mid-sized and large distributors, manufacturers and retailers across North America who aim to place eCommerce and unified commerce at the core of their business success.

Novatize specializes in designing solutions tailored to complex environments by combining unified commerce expertise, automated integrations and digital performance. Novatize remains technology-agnostic, prioritizing the optimal combination of tools to support your growth ambitions, whether for unified commerce, complex B2B projects, or digital transformation. This is why Novatize has built a strong partner network with technology leaders such as Shopify, Adobe Commerce (Magento), Klaviyo, OneStock and more.

Working with a Shopify Plus agency means partnering with a Shopify-recognized expert in complex, high-volume, or integration-heavy eCommerce projects, particularly in growth, B2B, or unified commerce contexts. With over 300 projects completed, Novatize goes beyond implementation by offering a strategic approach focused on performance, system integration, and continuous optimization.

With its SPINE accelerator, projects are delivered faster, securely and tailored to each industry’s realities. Novatize’s support includes SEO, CRO, acquisition, retention (CLV) and customer experience optimization to drive sustainable growth in both B2B and B2C contexts.

To meet diverse and often complex business needs, Novatize relies on a strong ecosystem of technology partners. As a technology-agnostic firm, it always selects the best tools based on the merchant’s needs and objectives. This includes Shopify and Adobe Commerce (Magento) for eCommerce platforms, OneStock for order management (OMS) in a unified commerce context, and Klaviyo for marketing automation and personalization. This approach enables the deployment of robust, scalable and fully integrated architectures aimed at maximizing overall business performance.

Choosing Novatize for an eCommerce or unified commerce transformation project means relying on a team of experts who have been exclusively operating in this field for over 10 years. Novatize’s expertise covers the entire lifecycle of complex digital platforms, from strategic design to migration and ongoing optimization. Beyond implementing technological solutions, Novatize adopts a performance-driven, integration-focused, and growth-oriented approach.

Novatize’s objective is clear: to help companies achieve their business ambitions while maximizing return on investment through robust, scalable solutions aligned with their operational realities.

Discover Novatize’s latest projects.