Services/Marketing and digital performance/Organic referencing (SEO)
Organic search optimization (SEO) is built on three core pillars: technical SEO, content-based SEO and off-page SEO. Our balanced approach to these three areas helps increase site visibility, improve search rankings and attract qualified traffic.
An effective content strategy starts with deep keyword and trend analysis. We identify high-value queries that match your customers’ intent to optimize every page for greater visibility and engagement. With a data-driven and AI-supported approach, we align your content with what prospects are really searching for, driving higher conversion and long-lasting rankings.
Optimized content structure improves how search engines understand your site and strengthens your rankings. Our specialists structure your pages with strategic H1 and H2 tags and efficient internal linking to streamline navigation and boost SEO relevance.
Rich snippets enhance your site’s presence by displaying enriched information directly in search results. By implementing structured data, we highlight key elements like reviews, prices, product availability or FAQs. This approach captures user attention, increases click-through rates (CTR) and improves your site’s authority in search engine results.
Our specialists optimize your site's structure and performance to ensure efficient indexing and higher visibility. We improve speed, reduce bounce rate and simplify crawling by search engines. A well-structured architecture, optimized load times, Schema.org tag integration and compliance with Google’s mobile-first indexing help deliver a seamless experience and top-tier SEO performance.
Website migration is a critical step that can directly affect your organic traffic and search rankings. At Novatize, we ensure a smooth transition with a structured SEO strategy that preserves your visibility and improves performance from day one.
We manage 301 redirects, internal linking and URL structure to avoid ranking loss during the launch. The goal is to retain the authority built by your existing pages and avoid indexing errors or broken links that reduce visibility. At the same time, we make sure new pages are clearly understood by search engines through a clean structure, optimized tags and smooth submission via webmaster tools. This is crucial to maintain organic traffic flow.
Our specialists ensure your site architecture follows SEO best practices in terms of content hierarchy, internal linking, mobile accessibility and loading speed. Every component is reworked to maximize your site’s recognition by search engines. We also support your team in migrating metadata, structured tags and strategic content to maintain and improve your SEO performance. This helps lay a solid foundation for long-term ranking.
We assess the impact of migration on user experience to ensure it stays intuitive, smooth and engaging. That includes consistent buying journeys, interface clarity, content readability and responsive performance across devices. Our UX experts work closely with SEO and development teams to design a seamless experience that builds trust and reduces bounce rates. A strong post-migration experience contributes directly to better conversion rates.
Anne-Sophie Lebel
Marketing and Brand Image Coordinator
Womance
Technical and semantic site audit Competitive analysis to identify winning market strategies Identification of SEO trends and search intent
Content and tag optimization to match search intent Improved site structure and internal linking Enhanced technical performance
Acquisition of high-quality backlinks to build authority Optimization of presence across external platforms and social media Content strategies to attract engaged, qualified traffic
SEO performance tracking through KPIs and detailed reports Strategy refinement based on algorithm changes and market trends Ongoing testing and optimization to drive visibility and conversion
Integrated expertise:
CRO and SEO are combined within a global digital growth vision.
Results-driven approach:
Our recommendations are actionable, measurable and aligned with your business objectives.
Proactive collaboration:
We work closely with our partners to continuously refine and adapt strategies.
