Resources/Guides and reports
eCommerce guides and reports
eCommerce demands well-informed strategic decisions. Our guides and reports provide deep expertise to help you accelerate growth and tackle your digital challenges with confidence.

Commerce project RFP guide
Are you looking to tender for an eCommerce redesign and want to ensure its success? Discover the essential elements suppliers seek in your call for tenders, as well as the strategic considerations to address beforehand to bring your eCommerce project to life.
Optimize your Google and Meta Ads
Download our guide to get all the right ad specs to get the best ads, and therefore, the best results, on Meta and Google Ads.
Leverage a Composable Commerce ecosystem with a MACH architecture
MACH stands for Microservices, APIs, Cloud, and Headless and promotes a best-of-breed approach for commerce management core components rather than relying on a single platform for everything.
eCommerce performance in Canada in 2023: Comparative analysis by industry
Key data presented in this report include average conversion rate, average page views, average cart additions, and much more. By examining these KPIs, merchants will be able to assess their industry positioning and benchmark themselves against their competitors to make more informed business decisions.
The eCommerce Consumption Trends of Canadians to Watch in 2023
The eCommerce consumption behaviours of Canadians have greatly evolved in recent years. The democratization of artificial intelligence offers new technological possibilities to merchants, such as streaming, voice recognition, and personalization. What is the portrait of the market and consumption in 2023 for online sales in Canada?
10 tips for launching a B2B eCommerce business on Shopify
Learn more about Shopify’s new B2B features, the different ways to optimize the user experience and interface, and receive several tips for developing an effective launch.
eCommerce growth guide 2025
Shopify offers you a free guide to the data and information that shape eCommerce. Find out now how the biggest brands are driving growth!
Transform your beverage eCommerce with Shopify and Novatize
Unlock the essential strategies for a successful eCommerce presence in the beverage industry. Our cheat sheet covers key insights, from platform selection to scaling your operations with Shopify.
The eCommerce Consumption Trends of Canadians to Watch in 2024
Learn more about new features that could add real value to your eCommerce and your customers.
Is your business ready for Unified Commerce?
Several elements ensure that a company is ready to launch into unified commerce. Here are some things to consider: digital Maturity, customer understanding, technological capacity of systems and commitment and expertise of key players.