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Attribution (Analytics)
Attribution is the set of methods and techniques used by the eCommerce merchant to understand and analyze the customer journey that leads to conversion. What are your best-performing acquisition channels? In eCommerce, it can sometimes be complex to attribute results to the right sources.
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Data visualization
A truthful and effectively presented data report is a powerful means of analyzing and understanding a company's performance.
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Data transformation
Your data comes from a variety of sources and systems. The format, structure and value of data should not be an obstacle to an omnichannel eCommerce strategy. How do you transform data to make the most of it?
