

Mirakl Connect is the digital hub powering some of the world’s most dynamic marketplace ecosystems. It’s a robust platform that enables manufacturers, B2B distributors, and B2C retailers to seamlessly join and collaborate with a global network of sellers and service providers.
For organizations looking to develop a marketplace strategy, Mirakl Connect acts as a true catalyst. It streamlines third-party seller onboarding, product catalog aggregation, and the day-to-day operations of this business model.
Integration with Mirakl Connect is facilitated by robust API connectors and native modules that simplify the synchronization of product data, inventory, and orders.
Recently, Mirakl and Shopify took their collaboration a step further with the launch of the Mirakl Platform Connector for Shopify. This powerful initiative allows businesses using Shopify to quickly launch their own marketplace, leveraging Mirakl’s infrastructure while centralizing operations in Shopify. This partnership dramatically improves efficiency, cutting marketplace time-to-market by up to 80%.
Mirakl Connect offers several advantages for businesses aiming to:
Strengthen unified commerce strategies, centralizing customer and product data to fuel high-impact personalization initiatives.
This week, Bobby Morrison, Chief Revenue Officer at Shopify, announced an expanded strategic partnership with Mirakl. According to Morrison, this collaboration enables some of the world’s largest businesses to leverage Shopify’s powerful platform together with Mirakl’s specialized marketplace expertise. Simplifying complexity and accelerating innovation are shared values for both companies, all with the goal of helping merchants deliver exceptional experiences at scale.
For B2B businesses, especially in industrial sectors, building materials, and manufacturing, this partnership paves the way for robust marketplace ecosystems tailored to complex catalogs and specific customization needs.
By adopting Mirakl Connect, your organization can accelerate its transition toward unified commerce. This approach centralizes operational management while multiplying touchpoints—whether on your primary eCommerce site, through partner marketplaces, or via direct and indirect B2B sales channels. The result? Greater visibility, acquisition, and loyalty in increasingly segmented and demanding buying journeys.
At Novatize, we already support several B2B and B2C businesses in building marketplace strategies powered by Mirakl and seamlessly integrated with Shopify. Whether you want to evaluate the relevance of this model for your market or develop a scalable, high-performance technology ecosystem, our team of experts is here to guide you.
Would you like to implement a high-performance unified commerce strategy?
Pierre-Olivier Brassard