Mirakl Connect: Accelerate your marketplace strategy with a solution designed for unified commerce

What is Mirakl Connect?

Mirakl Connect is the digital hub powering some of the world’s most dynamic marketplace ecosystems. It’s a robust platform that enables manufacturers, B2B distributors, and B2C retailers to seamlessly join and collaborate with a global network of sellers and service providers.

For organizations looking to develop a marketplace strategy, Mirakl Connect acts as a true catalyst. It streamlines third-party seller onboarding, product catalog aggregation, and the day-to-day operations of this business model.

How do you integrate with Mirakl Connect?

Integration with Mirakl Connect is facilitated by robust API connectors and native modules that simplify the synchronization of product data, inventory, and orders.

Recently, Mirakl and Shopify took their collaboration a step further with the launch of the Mirakl Platform Connector for Shopify. This powerful initiative allows businesses using Shopify to quickly launch their own marketplace, leveraging Mirakl’s infrastructure while centralizing operations in Shopify. This partnership dramatically improves efficiency, cutting marketplace time-to-market by up to 80%.

What are the strategic benefits of Mirakl Connect?

Mirakl Connect offers several advantages for businesses aiming to:

Expand their product offering without added logistical complexity, by integrating third-party sellers to quickly adapt to market trends and broaden their catalog.
Streamline operations and reduce costs through a unified interface and automated processes for managing orders, returns, and payments.
Enhance customer experience by offering mixed baskets and consolidated shipping for a smooth, consistent purchasing journey.

Strengthen unified commerce strategies, centralizing customer and product data to fuel high-impact personalization initiatives.

A key development: Mirakl and Shopify deepen their partnership

This week, Bobby Morrison, Chief Revenue Officer at Shopify, announced an expanded strategic partnership with Mirakl. According to Morrison, this collaboration enables some of the world’s largest businesses to leverage Shopify’s powerful platform together with Mirakl’s specialized marketplace expertise. Simplifying complexity and accelerating innovation are shared values for both companies, all with the goal of helping merchants deliver exceptional experiences at scale.

For B2B businesses, especially in industrial sectors, building materials, and manufacturing, this partnership paves the way for robust marketplace ecosystems tailored to complex catalogs and specific customization needs.

Mirakl Connect and your unified commerce strategy

By adopting Mirakl Connect, your organization can accelerate its transition toward unified commerce. This approach centralizes operational management while multiplying touchpoints—whether on your primary eCommerce site, through partner marketplaces, or via direct and indirect B2B sales channels. The result? Greater visibility, acquisition, and loyalty in increasingly segmented and demanding buying journeys.

At Novatize, we already support several B2B and B2C businesses in building marketplace strategies powered by Mirakl and seamlessly integrated with Shopify. Whether you want to evaluate the relevance of this model for your market or develop a scalable, high-performance technology ecosystem, our team of experts is here to guide you.