SEO or SEA: Which strategy should you use?

Do you want to increase traffic to your website? But you're not sure which strategy to adopt: SEO or SEA? Don't panic! We'll explain everything about both strategies and help you choose the one that best suits your business.

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An e-commerce company's website is undoubtedly the most important part of its digital presence. It requires a significant investment of time and money to improve its search engine ranking. Combined with an appropriate SEO/SEA strategy, this allows you to increase your ranking more quickly and thus generate more traffic.

What is the difference between SEO and SEA?
SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two marketing strategies aimed at improving a website's visibility and traffic. SEO aims to optimize the site for higher rankings in search engine results, while SEA aims to promote the site through advertising campaigns on search engines and social media.

SEO (Search Engine Optimization)
SEO, also called "search engine optimization" or "organic SEO," focuses primarily on the organic presence of a website/eCommerce site on search engines (without advertising investment). Efforts put into an SEO strategy are rewarded in the long run, as search engine algorithms can take several weeks or even months to improve rankings.

The three main levers of SEO optimization:
Technical (loading time, responsive web design, thoughtful structure, etc.): Google wants to ensure that your website/eCommerce site is suitable and performs well because it wants to offer users a pleasant experience. Take the time to build a site that meets SEO technical requirements or work with a web designer who will know how to properly build your website.
Semantic (keywords, tags, internal and external links, etc.): The way your website is built and how the content is presented. This is where we talk about meta titles, backlinks, rich snippets... In short, everything that allows Google crawlers to better understand your content.
Content. The quantity and quality of all the content present on your website/eCommerce site.

SEA (Search Engine Advertising)
SEA (Search Engine Advertising) refers to investments in advertising placement on search engines (Google Ads). It is a highly effective method for improving a page's ranking in search engine results. SEA is often used in conjunction with SEO (Search Engine Optimization) to generate significant results.

Conclusion
SEO and SEA are two distinct practices with different outcomes and objectives. It is advisable to work on both strategies simultaneously to maximize your performance. SEO will bring you new customers in the long term and help you position yourself as a leader in your field. SEA, on the other hand, will bring you immediate results and, if done well, will be one of your most important acquisition channels.

Would you like to discuss your SEO/SEA strategy with an eCommerce expert? Contact Novatize.

📞 +1 844 932 6682

📥 contact@novatize.com

📍 330-330 Saint-Vallier Street East, G1K 9C5, Quebec City, QC, Canada