Succeeding in your B2B digital transformation with Shopify

The B2B landscape is evolving rapidlyTo stay competitive, businesses must rethink their models and tools. Today, over 83% of B2B buyers want to place and pay for orders online, and 70% are willing to transact over $50,000 through a digital platform. As buying processes grow more complex, companies relying on traditional methods risk losing efficiency and market share.

Shopify: far more than a B2C platform

Contrary to popular belief, Shopify isn’t just for retailers. It’s now a fully equipped platform capable of handling the complexities of B2B commerce, offering:

Dynamic pricing and multi-catalog management;
Reordering and quick order capabilities;
Granular roles and permissions for each customer account;Advanced integrations with ERP, CRM, PIM, and other critical systems.

In this webinar presented by Shopify and Novatize, you'll discover these features and learn how to configure them to reflect your specific contracts and optimize your margins. You'll see how a well-architected Shopify solution can display real-time prices synced with your ERP, while maintaining complete control over inventory and delivery timelines.

Watch real-world examples in the Shopify and Novatize on-demand webinar

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More than just a tech project: a strategic initiative

Implementing Shopify in a B2B context means deeply rethinking your business processes:

Defining the “perfect order” to minimize returns and simplify billing;
Creating a B2B portal that fits buyers’ realities, from engineering to finance, every role has distinct expectations;
Engaging sales teams and reps to drive adoption and preserve the human relationships critical to complex deals.

The webinar also offers concrete tools for mapping your buying paths, as well as tips for maximizing buy-in from your internal teams and accelerating time-to-market.

Looking to stay ahead of these challenges? This webinar is designed to give you a competitive edge.

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Direct impact on operations and profitability

Automating order processing can reduce your average cost per order from $8 to just $1. Across thousands of transactions, that’s a powerful lever to boost margins and free up your resources for higher-value initiatives.

Shopify and Novatize share in the webinar how your eCommerce can generate quick wins with Shopify and a technology agnostic approach.

Frequently asked questions about B2B transformation on Shopify

Can Shopify really handle the complexities of B2B (custom pricing, approvals, multiple roles)?Yes. Shopify now provides native B2B features that let you orchestrate account-specific pricing structures, manage approval workflows, and assign role-based permissions while seamlessly integrating with your existing ERP, CRM, and PIM systems.

Will we lose the human connection by moving to self-service?Quite the opposite. A portal automates repetitive tasks so your teams can focus on advising, negotiating and growing strategic accounts. Shopify and Novatize's webinar explores how to combine self-service and human customer relations.

How long does a project like this take?That largely depends on the complexity of your processes and the integrations required. In Shopify and Novatize's webinar, we share typical scenarios and factors that influence lead times.

Why is now the right time to act?The B2B market isn’t waiting: your institutional buyers and resellers are already used to seamless experiences as consumers. They expect the same efficiency and transparency in their professional transactions.

This webinar will help you:

Identify key trends reshaping B2B commerce;
Explore best practices for building a Shopify portal tailored to your needs;
Understand how a strategic partner can simplify your project and maximize your ROI.

Don’t miss this opportunity to evolve your business model.

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