Becoming a trendsetter through eCommerce strategy

Lambert is a Quebec-based company that produces various bags and accessories made from vegan leather that are both chic and multifunctional. At the head of Lambert is a determined woman who strives to encourage thoughtful, cruelty-free purchasing. The brand’s growth is supported by the eCommerce strategy, the flagship store in Montreal and a wide network of retailers.

Novatize is a strategic growth partner for Lambert. The agency provides support for their acquisition marketing strategy, their customer retention and loyalty strategy, as well as providing guidance for their logistics and operations.

Novatize also helps guide Lambert on various platforms such as Facebook, Instagram, Google and YouTube. Furthermore, our eCommerce advisors assist in the maintenance and optimization of the eCommerce platform through Shopify Plus. Finally, Novatize also develops marketing automation strategies (Klaviyo and omnichannel chatbots), affiliate marketing strategies, as well as ensuring the continuous improvement of the customer experience (UI, UX).

Novatize ensured that Lambert was equipped with all the necessary tools for exceptional eCommerce growth. By leveraging the brand’s notoriety in Quebec, Lambert experienced a close to 150% sales increase in other Canadian provinces, and an impressive return on investment.

With now an average of 750 bags sold weekly, Lambert can afford to set new ambitious growth objectives and establish itself as a leader in the ethical sales industry.