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Lambert Redefined

A successful migration to Shopify 2.0

Lambert is a Quebec-based brand of vegan bags and accessories that stand out by being both chic and multi-functional, for both women and men. At the head of Lambert is a determined woman who wishes to encourage committed and cruelty-free consumption. Authenticity, determination and innovation are the values of the company and its team, in addition to having chosen ethical manufacturing and local design.

The brand is now well recognized throughout Quebec, and is gaining notoriety in other Canadian provinces. In 2022, Lambert launched Redefined, a high-end collection of bags made with vegea, a vegan material made of mostly vegetable, renewable and recycled raw materials.

Discover Lambert's testimonial



of customers getting to checkout


customers buying for a 2nd time

Increase in sales outside Quebec

Launch of the new Redefined brand


Shopify 1.0 to 2.0 migration


Novatize’s mandate was to accompany Lambert toward a migration from Shopify 1.0 to 2.0. Lambert wanted to improve the user experience and optimize the performance of its online store. This migration allowed them to perfect the UX/UI design of the site and to see the emergence of their new high-end brand Redefined.


Improve the user experience and internationalize

Beyond the visual component, one of the objectives of the redesign was to highlight the new “Redefined” brand on Lambert’s website to offer an attractive, yet consistent shopping experience. We wanted to show the consumer that Redefined is a collection and a world of its own that stands apart from the regular collection, but without overshadowing it. Lambert also wanted to improve their product sheets to give more key information to their customers in their buying journey.  Finally, Lambert began an internationalization strategy for their eCommerce sales. This redesign allows them to begin the process of entering the United States market.



A better performing experience

The migration from Shopify 1.0 to 2.0 improved the site’s performance, making it faster and more efficient.  Through a rigorous research process by Novatize designers, we improved site navigation and filters to better meet user needs (shopping by collections, models, materials, etc.). In addition, we reduced the perceived risk of the product by adding incentives in the product sheet, and a clearer and more concise product description. 

The Lambert team is ready to pursue its eCommerce growth!

It’s been a pleasure to work with Novatize for almost 3 years now. Their team jumps at every one of our wildest ideas! We know we can always count on them for their support and expert advice.

Laurence Gamache

Marketing Director - Lambert