Results
100%
Canadian oats
25 000+
possible subscription combinations
2000+
personalised SMS's sent
27
apps connected to Shopify Plus
Mandate
Multiplying options while simplifying the shopping experience
To help reach its goals, Oatbox entrusted Novatize with a development mandate to improve the customer experience on their Shopify Plus platform by giving customers the ability to create their own unique subscription box. The complexity of the mandate lies in the large number of possible product combinations and the importance of maintaining a simple and enjoyable on-site experience.
Objective
Maximising customer acquisition and retention
To convert and retain the largest number of clients possible, Oatbox opted for the development of a customer portal offering customised subscription and renewal options based on a customer’s personal preferences.
The Novatize team therefore developed the shopping experience with the integration of Sidecart to manage subscription box product options, the configuration of Langify to translate the website, and the creation of the customer portal to allow subscribers to modify their products, delivery frequency, payment options, and more.
The team also helped with the implementation of Klaviyo Email & SMS to allow Oatbox to communicate upcoming changes with its existing customer base in a clear and personalised manner.
Results
Taking full advantage of the subscription business model
The work done by Novatize allows customers to subscribe to Oatbox products on Shopify Plus and to modify their subscription preferences freely. The company now has the ideal technological ecosystem to take full advantage of its subscription-based business model.
Oatbox is so grateful for the hard work and support provided by the Novatize team. We immediately felt we were in good hands. We could rely on competent collaborators, but even more importantly, on receptive and responsive human beings. A huge thanks from the entire team!
Marketing Director - Oatbox