Array ( [fr] => https://novatize.com/fr-ca/realisations/statera-pret-a-boire-novatize/ [en-CA] => https://novatize.com/en-ca/case-studies/statera-ready-to-drink/ [en-US] => https://novatize.com/en-us/case-studies/statera-ready-to-drink/ ) Statera ready-to-drink - Novatize
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Statera

An eCommerce strategy for retail expansion in the beverage industry

Statera, a Quebec-based non-alcoholic spirits and ready-to-drink company, has rapidly established itself in the market because of its commitment to innovation, quality and sustainability. From the outset, the company has distinguished itself by offering a refined alternative to traditional spirits, hand-distilled from quality gin aromatics. With an eCommerce strategy devised and implemented by Novatize, Statera has not only consolidated its online presence, but has also succeeded in developing a retail distribution network, thereby establishing its credibility in the market.

Stats

+195%

Traffic from organic search

+61%

Repeat customers

+24%

Add-to-cart rate

Statera London Mule versé dans un verre

Mandate

Novatize optimizes Statera's eCommerce for scalable growth

Statera commissioned Novatize to redefine its eCommerce strategy to support its expansion in the retail and online sectors. The objective was to optimize the company’s Shopify platform to enable scalable growth, while ensuring a consistent and engaging customer experience across all channels.

Approach

An omnichannel strategy for retail

Novatize took a holistic approach to meeting Statera’s needs. The first step was to design the online sales platform on Shopify, which reduced operational costs while facilitating omnichannel management. This new platform provided Statera with a solid foundation for future growth, with an intuitive interface and responsive design that enhanced the user experience and increased conversion rates.

In parallel, Novatize developed an engaging content strategy, highlighting each new product range with effective launch campaigns. These campaigns were reinforced by collaborations with influential content creators, such as Lysandre Nadeau, reaching a wider audience and increasing brand awareness.

The online presence and credibility built up have enabled Statera to develop a large number of points of sale, entering restaurant networks, specialty boutiques and grocery stores, as well as major chains such as IGA.

mimosa pamplemousse
 Lysandre Nadeau Statera

Results

Exponential growth in the beverage industry

With Novatize’s expertise, Statera has seen a significant increase in online sales, reinforced by a successful expansion into retail. The ability to launch new seasonal products has enabled the company to maintain a constant flow of new products to the market, while collaborating effectively with influencers to increase brand awareness. Today, Statera is a key player in the non-alcoholic spirits and ready-to-drink sector, with a strong presence both online and in-store.

Working with Novatize has been essential to our success. Their eCommerce expertise and mastery of Shopify enabled us to quickly launch new products and expand our in-store and online presence. I’m very pleased with the results we’ve achieved thanks to their support.

Loïc Campy

Co-owner - Statera