A personalized eCommerce marketing strategy

Founded in Quebec in 2015 by Andréanne Marquis, Womance is an online boutique offering a variety of fashion and lifestyle products. The brand stands out for its diversity of products, both designed in-house and sourced from other Quebec companies, as well as its second-hand clothing resale platform.

Since its creation, Womance has evolved by increasing its physical presence through the concept of ephemeral boutiques in Quebec, before establishing itself online and operating two physical boutiques in Brossard and Quebec City, offering a new experience to its customers. The Quebec brand has become a benchmark for women looking for comfortable, trendy products, continuing its evolution through eCommerce and physical outlets.

Novatize’s mandate was to optimize the performance of campaigns on different platforms, while personalizing newsletters for customers. Using Web advertising and newsletters, Novatize reinforced the brand’s strategic positioning. The integration of campaigns using user-generated content (UGC) made advertising interactive, adding a key dimension to their sales strategy. The email marketing strategy aimed to improve customer retention and synergize with marketing efforts on social networks to better understand their preferences prior to launches.

The various strategies implemented by Novatize’s experts have enabled Womance to post continuous growth throughout 2023, with tangible results. Optimizing newsletter flows has helped the company to better understand its customer base and develop concrete strategies for the years ahead.