Services/Marketing and digital performance/Conversion Rate Optimization (CRO)

Optimize your conversion rate to turn visitors into customers

Maximize your conversion rate and ROI

Conversion Rate Optimization (CRO) helps increase the percentage of eCommerce visitors who complete a desired action, whether it’s a purchase or a sign-up. An effective CRO strategy lowers acquisition costs while boosting your return on investment.

How do you turn visitors into customers?

Every small improvement can lead to significant growth. CRO focuses on removing friction points, simplifying the buying journey and guiding visitors toward action. At Novatize, we analyze your site, test high-impact optimizations and implement data-driven personalization strategies. Through advanced A/B testing, optimized UX and dynamic recommendations, we help you boost your online store’s performance.

2.57% is the average conversion rate for eCommerce websites in the US.Adobe

2.57%

2.57% is the average conversion rate for eCommerce websites in the US.Adobe

“Eliminating guesswork was a game-changer. Adding Novatize to our team strengthened our digital strategy and delivered consistent ROI, all while aligning with best industry practices. Their responsiveness is a huge asset and we know we can count on their expertise to hit our goals.”

Élizabeth Gilbert

Marketing & eCommerce Manager

Pilgrim

Our approach to increasing your conversion rate

CRO audit and UX analysis

Analyze conversion funnels and customer journeys Review heatmaps, session recordings and user testing Assess mobile performance and site speed

A/B testing and personalization

Optimize CTAs, content and visual hierarchy Improve product pages, checkout flow and loading speed Personalize experiences with dynamic recommendations

Key page optimization

Enhance product copy, images and customer reviews Streamline the process to reduce cart abandonment Limit form fields, highlight benefits and create a smooth experience

Landing page optimization to support your acquisition strategy

Tailor pages for visitors from paid campaigns Simplify the journey and guide users toward conversion Target messaging and offers to boost engagement

Performance tracking and continuous iteration

Conversion rate: how effectively your site turns visitors into customers Bounce rate: whether your pages capture attention or need UX/content improvements Average order value: how to increase revenue per transaction

Ready to start your project?

Sébastien Gagnon

Director of Strategy and Digital Performance

Choose Novatize

Why choose Novatize for your CRO strategy?

We combine in-depth analysis and ongoing experimentation to maximize your eCommerce conversion rate. Through A/B testing, behavioral insights and tailored UX improvements, we identify key performance drivers and deliver measurable results.

Our approach is based on experimentation and adaptability to ensure measurable and sustainable improvements for your business.

Dedicated strategists and specialists:

A team of CRO experts aligned with your goals

Data-backed recommendations:

Everything we suggest is actionable and rooted in insights

Proactive collaboration:

We work closely with your internal team to drive ROI

See how our clients increased their conversion rate

With a customized approach and hands-on strategies, we help B2B and B2C businesses optimize their eCommerce results. From acquisition to retention, we deliver growth-focused initiatives that lead to long-term success.

Explore our projects