Creation of brand identity

Brand identity design

Novatize can create a brand that reflects your corporate identity and meets your eCommerce objectives. Designing a new brand territory can be done in several contexts: the creation of a new company, the launch of a new product range, the development of a new customer base or market, a merger or acquisition, etc.

The design of a new brand identity can include: a competitive and market analysis phase, the ideation and design of a new name, the design of a new logo and its graphic territory (colors, images, typography, icons, etc.), the creation of a brand brief and graphic standards guide, the development of brand tools, the brand launch and much more.

Brand optimization

Does your existing brand meet your needs in general, but isn't adapted to your eCommerce needs?

Novatize's design team can identify improvements and optimizations for your transactional site. They can expand the brand's current territory and create new tools that will be important assets for your user interface, your various sales channels or your advertising campaigns. A brand adapted for eCommerce will undoubtedly be a success factor in an eCommerce redesign project.

Brand application and declination

When designing an eCommerce experience, it's important to apply and extend the brand in order to connect with consumers and communicate the desired messages and positioning. Colors, logos, typography and photos must be consistently integrated to create a unified, credible user experience across all media.

Whether it's an existing brand or a new one, the Novatize team will create the visual variations needed to make it shine to its full potential.