Stand out from the competition on Amazon

Québec Pièces Premium Parts inc. is a family-run business specializing in the manufacture and distribution of superior-quality replacement parts for 4×4 and SUV (4-wheel drive) vehicles of various makes. The company sells on its eCommerce site, as well as on marketplaces such as Amazon and eBay. With the steady growth of the aftermarket, Premium Parts is keen to expand its online presence in the North American market and set itself apart from the competition.

Premium Parts was facing increasingly fierce competition on various marketplaces, and the team wanted to improve its SEO performance and the management of its advertising campaigns. Premium Parts also wanted to strengthen its brand image and content on marketplaces, and needed help optimizing its supply chain for orders placed.

Thanks to improvements to product pages and the creation of new offers, the number of sessions per product has increased by 280% over the past year, while maintaining the same conversion rate. The results were almost immediate, with a growing demand for this type of product on marketplaces. Advertising campaigns in Canada increased sales by 180% over the past year, with a ROAS of 26. Switching certain offers to FBA mode increased the number of units sold by over 70% in one year, while reducing the Premium Parts team’s order management operations. All this was achieved simultaneously with the development of sales on the American market.