How to quickly launch a brand on Amazon Seller

A top destination for artistic minds of all backgrounds, DeSerres sets the standard for creativity. With unique expertise acquired over three generations, the family-owned business inspires imagination and accompanies customers throughout their many projects. DeSerres is a well-established leader in Quebec, with over 100 years in business and more than 10 years of online sales. The DeSerres team contacted us to add a new string to its bow: opening a new sales channel on the marketplaces by ensuring an implementation on Amazon Canada.

Our team’s mandate was to help DeSerres’ team in the implementation of its brand on marketplaces. We took care of the creation of the product sheets as well as the advertising strategy on Amazon. The mandate also consisted in supporting DeSerres to ensure autonomy of management on this new channel with personalized training.

Thanks to the hard work and collaboration of our two teams, the products went live in mid-December. In less than two weeks, DeSerres had 18 products listed, including 6 in the Hot New Releases and a conversion rate of 3.8%.