A customised, high-performing subscription service

Oatbox is a Quebec-based business operating in the food industry with a strong environmental commitment. Organic Canadian oats is the main ingredient in its wide range of plant-based products. To maximise growth, the company is banking on a subscription-based model; it offers the recurring delivery of its healthy and savoury products that can be customised to suit customers’ unique needs.

To help reach its goals, Oatbox entrusted Novatize with a development mandate to improve the customer experience on their Shopify Plus platform by giving customers the ability to create their own unique subscription box. The complexity of the mandate lies in the large number of possible product combinations and the importance of maintaining a simple and enjoyable on-site experience.

The work done by Novatize allows customers to subscribe to Oatbox products on Shopify Plus and to modify their subscription preferences freely. The company now has the ideal technological ecosystem to take full advantage of its subscription-based business model.