An eCommerce strategy to support retail expansion in the beverage industry

Statera, a Quebec-based non-alcoholic spirits and ready-to-drink company, has rapidly established itself in the market because of its commitment to innovation, quality and sustainability. From the outset, the company has distinguished itself by offering a refined alternative to traditional spirits, hand-distilled from quality gin aromatics. With an eCommerce strategy devised and implemented by Novatize, Statera has not only consolidated its online presence, but has also succeeded in developing a retail distribution network, thereby establishing its credibility in the market.

Novatize took a holistic approach to meeting Statera’s needs. The first step was to design the online sales platform on Shopify, which reduced operational costs while facilitating omnichannel management. This new platform provided Statera with a solid foundation for future growth, with an intuitive interface and responsive design that enhanced the user experience and increased conversion rates.

In parallel, Novatize developed an engaging content strategy, highlighting each new product range with effective launch campaigns. These campaigns were reinforced by collaborations with influential content creators, such as Lysandre Nadeau, reaching a wider audience and increasing brand awareness.

The online presence and credibility built up have enabled Statera to develop a large number of points of sale, entering restaurant networks, specialty boutiques and grocery stores, as well as major chains such as IGA.