Extend your ERP capabilities with Shopify B2B

B2B is undergoing a transformation as rapid as the one seen in B2C just a few years ago. Buyers at manufacturing or distribution companies now expect the same level of fluidity, personalization, and autonomy they experience when shopping online in their personal lives. Businesses must therefore rethink their digital experience and technology integration to remain competitive. According to recent data:

B2B eCommerce market is expected to grow at a compound annual rate of 18% between 2023 and 2032 (1);
90% of B2B buyers say they are willing to switch suppliers for a better online experience (2);
70% would be ready to place orders of $50,000 or more online (3).

In this context, offering a modern, seamless platform that connects with your business systems is essential to retain and grow your customer base. Shopify B2B, combined with an ERP and the expertise of an integrator, offers a concrete response to this new reality—blending operational efficiency with a high-end customer experience.

"Every friction point in your transactional process, whether it's outdated pricing, missing purchase lists or approval workflows, or overly rigid shipping rules, is an opportunity to optimize, automate, and streamline your operations with the right eCommerce tools. By addressing them, you enhance your customers’ buying experience while making your teams’ work easier."

— François-Jérôme Gosselin, President of Novatize

Today’s B2B eCommerce challenges

Despite the growing opportunities, many B2B companies still face barriers that limit their ability to scale:

Pricing and inventory not updated in real time;
Poorly designed or missing quick-order interfaces;
No purchase lists or order approval workflows;
Oversimplified or static shipping rules;
Limited payment methods with no option for split payments.

These friction points slow down the buying journey, lower customer satisfaction, and can ultimately drive your clients straight to the competition.

Shopify’s vision for B2B commerce

Shopify is on a mission to transform B2B commerce by delivering self-serve experiences that exceed customer expectations and redefine industry standards. This vision is built on the seamless and transparent integration of business rules, accessible anytime, across all channels. It enables personalized pricing and content for every customer, while simplifying access to quotes, invoices, purchase lists, and order history. With direct integrations to ERP, PIM, CRM, WMS, and other key systems, Shopify creates an environment where every interaction is simple, relevant, and fully connected to your technology ecosystem.

Discover real-world examples and actionable insights you can apply right away.

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Key features of Shopify Plus B2B

Shopify Plus B2B offers a suite of native tools designed to meet the diverse needs of modern businesses:

Companies: Manage all your customers from independent retailers to major chains, within a single platform;
Catalogs: Customize product pricing and availability for each customer, in any currency;
Personalized Storefronts: Quickly tailor content and product offerings by market;
Optimized Checkout: Deliver a streamlined checkout experience with customer-specific shipping options, discounts, and payment methods;
Customer Accounts: Empower buyers with a self-serve portal to manage orders and account information;
Roles & Permissions: Centralize access control and key business data across your teams.

The strategic role of an integration partner

A successful B2B project on Shopify goes far beyond simply activating the platform’s native features. It requires the support of an experienced integration partner, one who can deeply assess your business needs, configure your environment effectively, develop custom components, ensure seamless integration with existing systems, and optimize marketing performance to maximize customer value.

At Novatize, this expertise takes shape through a suite of preconfigured and continuously enhanced features. Our approach enables real-time pricing synchronization with your ERP, multi-user management within a single company, creation and approval of purchase lists, and a built-in quick-order interface. It also simplifies the application of advanced shipping rules, approval notifications, and user assignment, while displaying live inventory availability and delivery timelines by warehouse. The result? Faster time to market with a solution tailored to the complex demands of modern B2B commerce.

Client success story: A school supply distributor

A long-standing leader in its industry, this merchant was grappling with significant technical debt, an outdated customer portal, a cumbersome buying journey, and a lack of actionable marketing data. To address these challenges, we migrated the business to Shopify Plus, built a dedicated and user-friendly B2B portal, integrated APIs with their ERP and PIM, and activated key features such as purchase list approval workflows and advanced real-time pricing management.

This transformation is expected to deliver powerful results. First, the company aims to reinforce its leadership in the education sector. Increased adoption of the B2B portal should drive higher average order values, thanks to a smoother, more personalized buying experience. Operational efficiency will be boosted through self-service capabilities and automation—reducing costs and improving responsiveness. The new platform is designed to scale, offering the agility needed to innovate and adapt quickly to market changes. Ultimately, a significantly improved customer experience will lead to higher satisfaction and stronger loyalty.

This webinar will help you:

Understand current B2B trends and buyer expectations, supported by real data;
Identify key friction points that are slowing your sales and hurting the customer experience;
Learn how Shopify B2B, integrated with your ERP, can streamline operations and optimize workflows;
See advanced features in action that boost operational efficiency and improve customer satisfaction.

Access the free webinar

Today’s B2B is nothing like it used to be. Buyers now expect fast, personalized, and connected experiences. When integrated and optimized by an expert partner, Shopify Plus B2B becomes a powerful driver to meet those expectations, boost your sales, and strengthen your competitive edge.

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