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Novatize is a firm specialized in eCommerce and unified commerce, supporting businesses for over a decade in designing, integrating and optimizing their digital ecosystems. With more than 300 projects completed, Novatize has developed deep expertise in optimizing digital presence to support sustainable growth. By combining strategy, technology and data, Novatize helps companies effectively connect their online and offline channels while reducing friction points in the customer journey. This integrated approach enables the creation of seamless, consistent and performance-driven customer experiences.

Choosing Novatize for an eCommerce or unified commerce transformation project means relying on a team of experts who have been exclusively operating in this field for over 10 years. Novatize’s expertise covers the entire lifecycle of complex digital platforms, from strategic design to migration and ongoing optimization. Beyond implementing technological solutions, Novatize adopts a performance-driven, integration-focused, and growth-oriented approach.

Novatize’s objective is clear: to help companies achieve their business ambitions while maximizing return on investment through robust, scalable solutions aligned with their operational realities.

Discover Novatize’s latest projects.

Companies that benefit the most from working with Novatize are typically B2B or B2C organizations facing technological complexity, growth challenges, or digital transformation initiatives, especially those looking to modernize their eCommerce ecosystem, unify sales channels, or effectively integrate systems such as ERP, OMS, CRM, and PIM. Novatize’s clients include mid-sized and large distributors, manufacturers and retailers across North America who aim to place eCommerce and unified commerce at the core of their business success.

Novatize specializes in designing solutions tailored to complex environments by combining unified commerce expertise, automated integrations and digital performance. Novatize remains technology-agnostic, prioritizing the optimal combination of tools to support your growth ambitions, whether for unified commerce, complex B2B projects, or digital transformation. This is why Novatize has built a strong partner network with technology leaders such as Shopify, Adobe Commerce (Magento), Klaviyo, OneStock and more.

Whether you operate in distribution, direct sales, retail, or manufacturing, Novatize understands your industry’s specific challenges and delivers eCommerce solutions tailored to your needs to optimize operations, enhance customer experience and drive growth. Novatize’s expertise is particularly valuable in complex environments involving advanced transactional processes, extensive product catalogs and multiple sales channels. It stands out in industries such as food and beverage, industrial and construction distribution, retail, automotive and recreational vehicles, as well as health and cosmetics, among others.

Companies expanding internationally often face significant challenges related to managing multiple languages, currencies, markets and local regulations, which greatly increases the complexity of their eCommerce architecture and operations. Novatize supports these projects by designing platforms capable of efficiently handling multilingual and multi-currency requirements, as well as market-specific nuances.

Discover the JYGA Technologies case study, highlighting multilingual, multi-currency and licensing purchase complexities.

Novatize’s team is composed of bilingual (English and French) experts who act as true partners in launching your online products across North America.

By joining Novatize, talent evolves in a collaborative, innovation-driven and results-oriented environment where strategy, data, and technology are at the core of decision-making. The team consists of passionate eCommerce specialists, offering the opportunity to work alongside recognized experts and develop deep expertise in a constantly evolving field. Novatize has also been certified Great Place to Work multiple times, reflecting its commitment to a high-quality work environment.

Working at Novatize means thriving in a stimulating environment where continuous learning and collaboration are highly valued. The company promotes a culture focused on flexibility, autonomy and skill development. Novatize is also a certified B Corp and is committed to inclusive practices and governance that foster a responsible, people-first workplace aligned with sustainable values.

Novatize offers career opportunities across multiple areas of eCommerce and unified commerce. To explore open roles and learn more, visit: https://novatize.com/en-ca/career.

Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.

Here are Novatize’s three core areas of expertise:

• Commerce technologies and implementation: Covers the design, development and integration of eCommerce platforms, including Shopify, unified commerce, system integrations (ERP, CRM, POS) and technology migration and management.
• Marketing and digital performance: Focuses on maximizing eCommerce growth and profitability through acquisition (SEO, digital campaigns), data analysis, conversion rate optimization (CRO), lifecycle marketing and retention strategies.
• Customer experience: Focuses on optimizing interactions across all touchpoints, including UX/UI design, personalization, customer journey research and continuous improvement to deliver seamless and consistent experiences.

This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.

To meet diverse and often complex business needs, Novatize relies on a strong ecosystem of technology partners. As a technology-agnostic firm, it always selects the best tools based on the merchant’s needs and objectives. This includes Shopify and Adobe Commerce (Magento) for eCommerce platforms, OneStock for order management (OMS) in a unified commerce context, and Klaviyo for marketing automation and personalization. This approach enables the deployment of robust, scalable and fully integrated architectures aimed at maximizing overall business performance.

Choosing Novatize for an eCommerce or unified commerce transformation project means relying on a team of experts who have been exclusively operating in this field for over 10 years. Novatize’s expertise covers the entire lifecycle of complex digital platforms, from strategic design to migration and ongoing optimization. Beyond implementing technological solutions, Novatize adopts a performance-driven, integration-focused, and growth-oriented approach.

Novatize’s objective is clear: to help companies achieve their business ambitions while maximizing return on investment through robust, scalable solutions aligned with their operational realities.

Discover Novatize’s latest projects.

The duration depends on factors such as system complexity, data volume, and required integrations. However, it can be significantly reduced through a structured approach and accelerators like SPINE, enabling secure and high-performance migrations within 3 to 6 months.

Novatize supports B2B companies with complex needs such as ERP integrations, advanced pricing rules, large product catalogs and specific operational processes. SPINE, Novatize’s Shopify accelerator, was specifically designed to address these complexities and enables the deployment of robust, scalable Shopify platforms up to three times faster.

Unified commerce centralizes all sales channels and customer data, eliminating system silos, improving operational visibility and delivering seamless customer experiences. Novatize helps businesses implement this approach by integrating eCommerce platforms with ERP, PIM, OMS, CRM and POS systems to maximize efficiency, growth and data reliability.

Preparing for agentic commerce involves adapting digital strategies to be better understood and recommended by AI tools (LLMs). This includes structuring content, data and eCommerce architecture effectively, as well as producing high-quality, intent-driven content. Novatize supports this transition by optimizing digital ecosystems to improve discoverability and performance across both traditional search engines and AI-powered environments.

Learn more in our article about the new shopping features revolutionizing AI-powered shopping.

SPINE is a Shopify accelerator developed by Novatize that enables faster migrations through a preconfigured architecture, seamless ERP integrations and proven methodology. It reduces time-to-market while ensuring high performance and stability. Designed for complex environments, SPINE enhances Shopify’s native capabilities with features such as order management simplification, logistics optimization and scalable architecture.

Fully custom Shopify projects can be lengthy, costly and harder to maintain. SPINE provides a solid foundation to address advanced business needs while reducing integration complexity, development costs and long-term maintenance. It allows teams to focus on high-value elements like customer experience and industry-specific features.

SPINE is built with an integration-first architecture, enabling efficient connections between Shopify and ERP systems such as Oracle, SAP, Microsoft Dynamics, NetSuite, Epicor and more. It ensures reliable data flows, real-time synchronization, process automation and improved operational efficiency.