Services/Commerce technologies and implementation/Artificial intelligence

Boost your eCommerce performance with artificial intelligence

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Automate, personalize and optimize every aspect of your business with AI

With advanced tools for automation, personalization and predictive analytics, AI helps you enhance the customer experience, streamline operations and boost overall business performance. Adopt intelligent technologies to anticipate customer needs, automate strategic decisions and accelerate your growth.

How can our experts integrate AI into your commerce to maximize performance?

We implement smart search engines that go beyond keywords to understand customer context and intent. AI-powered search delivers precise auto-complete suggestions, real-time search results, and dynamic filters, making product discovery easier and improving the shopping experience.

Our AI-powered tools provide personalized product recommendations based on customer behavior while enhancing upsell, cross-sell and retention. With immersive features like augmented reality and 3D, we create engaging shopping experiences that build trust and satisfaction.

We deploy AI tools to automatically generate product descriptions and marketing content, improving product pages, SEO and catalog consistency. AI adapts tone and language to your brand for clear, engaging and high-performing content.

We integrate AI chatbots to respond instantly to customer questions and lighten support load. Available 24/7, they understand natural language, offer customized solutions and collect valuable data to enhance your service. Your team can focus on complex cases and provide a more fluid, personalized experience.

Artificial intelligence

What are the benefits of AI in eCommerce?

Better customer experience

AI personalizes every interaction based on user preferences and behavior. It analyzes data in real time to offer smart recommendations and a more intuitive shopping journey.

Increased sales and average order value

AI algorithms suggest complementary products and relevant alternatives to help customers discover more and grow their cart value.

More efficient operations and reduced costs

AI automates stock management, predicts demand and optimizes logistics. It minimizes human error, reduces costs and improves responsiveness.

More effective marketing

AI segments your audience with precision and adjusts campaigns based on customer behavior and preferences, boosting relevance and ROI.

Higher satisfaction and loyalty

AI-powered chatbots, personalized offers and smarter customer support deliver a smoother, more engaging experience that builds loyalty.

Why integrate an AI-powered search engine?

A smart search engine helps customers quickly find what they’re looking for with auto-correct, contextual suggestions and predictive search. This reduces bounce rate and increases conversions by displaying highly relevant results instantly. AI also enhances filtering and personalization to help users discover new products tailored to their preferences and history.

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Over 43% of users on eCommerce sites go straight to the search bar.Algolia
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Reinvent your customer service with AI

An AI chatbot provides 24/7 customer service, responds instantly to inquiries and improves continuously through machine learning. It filters repetitive requests so your team can focus on high-impact issues. By analyzing customer history and behavior, it personalizes responses, recommends products and adapts communication for a better overall experience.

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In the near future, 80% of customer support interactions will be handled by emerging technologies such as AI and smart chatbots.Gartner

“The Novatize team truly understood our vision and the personalized online experience we wanted to create for our customers.”

Alexandre Hébert

Founder and President – Tella & Stella

Portrait: Alexandre Hébert

Proven expertise with over 100 enterprise systems

With more than 100 successful enterprise system integrations, we bring deep expertise in connectivity and automation. Whether you're using ERP, CRM, PIM or accounting platforms, we ensure seamless data flow between your internal systems and your eCommerce platform to improve both operational efficiency and digital performance.

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Frequently Asked Questions

Quickly find answers to your questions about Novatize and our services.

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Expertise & Services

Explore our expertise and the services we offer to support your projects with tailored solutions.

  • What services does Novatize offer?

    Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.

    Here are Novatize’s three core areas of expertise:

    • Commerce technologies and implementation: Covers the design, development and integration of eCommerce platforms, including Shopify, unified commerce, system integrations (ERP, CRM, POS) and technology migration and management.
    • Marketing and digital performance: Focuses on maximizing eCommerce growth and profitability through acquisition (SEO, digital campaigns), data analysis, conversion rate optimization (CRO), lifecycle marketing and retention strategies.
    • Customer experience: Focuses on optimizing interactions across all touchpoints, including UX/UI design, personalization, customer journey research and continuous improvement to deliver seamless and consistent experiences.

    This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.

  • Which technology partners does Novatize work with?

    To meet diverse and often complex business needs, Novatize relies on a strong ecosystem of technology partners. As a technology-agnostic firm, it always selects the best tools based on the merchant’s needs and objectives. This includes Shopify and Adobe Commerce (Magento) for eCommerce platforms, OneStock for order management (OMS) in a unified commerce context, and Klaviyo for marketing automation and personalization. This approach enables the deployment of robust, scalable and fully integrated architectures aimed at maximizing overall business performance.

  • Why choose Novatize for an eCommerce or unified commerce transformation project?

    Choosing Novatize for an eCommerce or unified commerce transformation project means relying on a team of experts who have been exclusively operating in this field for over 10 years. Novatize’s expertise covers the entire lifecycle of complex digital platforms, from strategic design to migration and ongoing optimization. Beyond implementing technological solutions, Novatize adopts a performance-driven, integration-focused, and growth-oriented approach.

    Novatize’s objective is clear: to help companies achieve their business ambitions while maximizing return on investment through robust, scalable solutions aligned with their operational realities.

    Discover Novatize’s latest projects.

  • Are my eCommerce needs too complex for Shopify?

    Novatize supports B2B companies with complex needs such as ERP integrations, advanced pricing rules, large product catalogs and specific operational processes. SPINE, Novatize’s Shopify accelerator, was specifically designed to address these complexities and enables the deployment of robust, scalable Shopify platforms up to three times faster.

  • Which industries does Novatize serve?

    Whether you operate in distribution, direct sales, retail, or manufacturing, Novatize understands your industry’s specific challenges and delivers eCommerce solutions tailored to your needs to optimize operations, enhance customer experience and drive growth. Novatize’s expertise is particularly valuable in complex environments involving advanced transactional processes, extensive product catalogs and multiple sales channels. It stands out in industries such as food and beverage, industrial and construction distribution, retail, automotive and recreational vehicles, as well as health and cosmetics, among others.

Let’s talk about your next eCommerce initiative