2026 eCommerce Trends Report

AI and eCommerce: What Canadians Are Actually Adopting in 2026

For the second year in a row, Novatize and Léger surveyed Canadians to measure how their use of artificial intelligence is evolving within the context of online shopping. By repeating the same questions asked in 2025, the 2026 edition goes beyond short-lived trends to identify the behaviors and practices that are becoming firmly established in consumer habits.

In this study, discover:

- How AI adoption is evolving in Canadian eCommerce

- The most popular AI use cases among consumers

- The product categories where AI is gaining traction the fastest

- The key motivations behind using AI during the online shopping journey

- Practical implications for retailers, manufacturers, and distributors

- Opportunities to help your organization prepare for the future of commerce

About the Study

The study was conducted by Léger among 1,525 Canadians aged 18 and older. The questionnaire used in 2025 was repeated in 2026 to measure changes in consumer behaviors, intentions, and expectations regarding artificial intelligence in online shopping journeys.

Get the full study results and discover what they mean for your organization.