Services/eCommerce Marketing & Performance/eCommerce Conversion Rate Optimization (CRO)
Improve your eCommerce platform’s ability to turn visits into purchases, quote requests, account registrations, or other actions that support your business objectives. Our specialists analyze your data, customer journeys, and user behavior to identify the friction points that limit conversions. We then help you prioritize and implement improvements tailored to your commerce platform, customers, and technology ecosystem. Our eCommerce Conversion Rate Optimization (CRO) services combine strategy, user experience (UX), analytics, and experimentation to deliver measurable business results.
Driving more traffic isn’t enough if visitors struggle to find the right products, understand your product information and value proposition, or complete their purchase. A CRO strategy helps you better understand customer behavior, identify where users abandon their journey, and focus your efforts on the improvements most likely to increase conversion rates, average order value, and the profitability of your eCommerce business.
Claudie Durand
Marketing Director, Recreational Products
Camso (Michelin Group)
Understand how customers browse, search, evaluate, and purchase your products to identify the moments where friction slows their progress. This may include: - Customer journey and conversion funnel analysis - Identifying friction points throughout the buying process - Behavioral and analytics data analysis - Heatmaps and session recordings - User testing
Improve the pages, features, and interactions that influence product discovery, purchase decisions, and conversion. This may include: - Category and product page optimization - Site search and navigation - Forms and quote request experiences - Account creation and B2B portal experiences - Shopping cart and checkout optimization - Self-service capabilities
Create a seamless experience across your digital and physical channels to reduce friction and make it easier for customers to take action, regardless of how they choose to shop. This may include: - Consistency between online and in-store experiences - Inventory visibility and product availability - Buy online, pick up in store (BOPIS) and other cross-channel journeys - In-store pickup, shipping, and fulfillment options - Cross-channel returns and exchanges - Customer data used to personalize experiences - Identifying friction when customers move between channels
Validate optimization opportunities and tailor the customer experience based on user behavior, customer needs, and purchasing context. This may include: - Defining and prioritizing optimization hypotheses - A/B testing and experimentation - Personalized content and customer journeys - Performance analysis - Continuous optimization based on insights
Track the KPIs that matter most and use performance data to guide ongoing optimization efforts. This may include: - Defining key conversions and business metrics - Monitoring conversion rates and average order value - Analyzing cart abandonment and exit points - Interpreting performance data - Continuously prioritizing optimization opportunities
At Novatize, we approach conversion rate optimization within the broader context of your digital commerce strategy. Our specialists consider your products, customer journeys, eCommerce data, platform capabilities, and technology ecosystem to recommend improvements that are practical, measurable, and aligned with your business goals.
Whether you’re redesigning your website, migrating to a new commerce platform, supporting an existing eCommerce team, or building an ongoing optimization program, our strategists and UX specialists provide the expertise needed to maximize performance.
Discover how we help organizations better understand customer behavior, eliminate friction, and improve the performance of their eCommerce experiences.
Pierre-Olivier Brassard
