Services/eCommerce Marketing & Performance/eCommerce Customer Retention & CLV: Email & SMS Marketing

Increase Customer Lifetime Value Beyond the First Purchase

Build lasting customer relationships with retention strategies tailored to your customers’ lifecycle and buying behavior. Our specialists combine strategy, customer data, email marketing, and SMS marketing to increase repeat purchases, customer engagement, and customer lifetime value (CLV). From audience segmentation to marketing automation, we help you deliver more relevant communications and maximize the value of every interaction after the first purchase.

“A huge thank you to the Novatize team for guiding us through our digital transformation with flexibility and remarkable agility. Their attentive approach, expertise, and genuine partnership helped us strengthen our online presence while building a solid foundation that will support our growth for years to come.”

Cynthia Fradette

Marketing Coordinator

Lusine

Turn Every Customer Interaction into an Opportunity to Build Loyalty

Effective customer retention isn’t about sending more messages, it’s about sending the right message at the right time. Our specialists help you build audience segments, automated customer journeys, and personalized communications that engage every customer throughout their lifecycle. We support both strategy and execution. Whether you’re migrating to Klaviyo, improving your marketing automations, or expanding your customer retention initiatives, our recommendations are tailored to your customer data, eCommerce platform, and technology ecosystem.

Returning customers represent 41% of customers but generate an average of 61% of total revenue.Klaviyo

41%

Returning customers represent 41% of customers but generate an average of 61% of total revenue.Klaviyo

Strengthen Retention Across the Customer Lifecycle

Email, SMS & Marketing Automation

Build lifecycle marketing programs and automate customer communications that drive conversions, repeat purchases, and long-term engagement.

Loyalty & Referral Programs

Design loyalty and referral programs that encourage repeat business, customer advocacy, and stronger engagement while integrating seamlessly with your eCommerce experience.

Subscriptions & Recurring Revenue

Optimize subscription enrollment, account management, and renewal experiences to improve customer satisfaction and increase recurring revenue.

Post-Purchase Experience & Customer Engagement

Enhance the customer experience after every purchase to strengthen engagement, simplify customer support, and encourage future purchases.

Customer Data, Segmentation & Analytics

Leverage behavioral and transactional data to personalize communications, improve customer experiences, and measure the impact of your retention initiatives.

Customer Retention Expertise Built for Your eCommerce Ecosystem

Our specialists consider your commerce platform, customer data, buying journeys, and marketing technology stack to recommend initiatives that are practical, measurable, and designed for continuous optimization.