Services/eCommerce Marketing & Performance/eCommerce Strategy

Set a Clear Direction for Your eCommerce Initiatives

An eCommerce strategy transforms your business objectives into clear priorities for your online sales channel. At Novatize, we analyze your customer journeys, business data, digital channels, commerce platform, and customer touchpoints to identify the initiatives that will improve visibility, conversion, customer adoption, and retention. You’ll receive a strategy focused on improving the performance of your eCommerce business and unified commerce experience, tailored to your technology ecosystem, internal teams, and execution capabilities.

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Focus Your Investments on the eCommerce Initiatives That Matter Most

Many organizations invest in multiple digital initiatives without knowing which ones will have the greatest impact on their online sales channel. An eCommerce strategy helps define the role of every growth lever, prioritize initiatives, and create greater alignment across customer acquisition, buying experiences, data, customer retention, and every customer touchpoint. It can help you: - Allocate your acquisition budget more effectively across marketing channels. - Optimize the customer journeys that lead to purchase. - Increase adoption of a new B2B portal or digital commerce experience. - Better leverage your eCommerce data. - Create a more consistent experience across your website, stores, sales teams, and customer service.

60% of B2B leaders rate their organization’s eCommerce maturity as moderate, indicating that while their operations are well established, strategic capabilities remain limited.State Of B2B Commerce report 2026, B2B Online Insights

60%

A Strategy Built Around eCommerce Performance

Your strategy is developed based on the maturity of your online business, your customer journeys, and the interactions between your commerce platforms, eCommerce data, and customer touchpoints.

eCommerce Customer Acquisition

Evaluate the channels and initiatives that generate qualified traffic, leads, and customers for your online business. This may include: - Acquisition strategies aligned with your eCommerce objectives - Launching or expanding a B2B or B2C commerce portal - Customer, sales, and customer service adoption initiatives - Strategic guidance during an eCommerce redesign or platform migration - Evaluating platform and technology requirements - Planning deployment and continuous optimization

Conversion & Customer Journey Optimization

Identify the initiatives that simplify product discovery, product selection, purchasing decisions, and checkout. This may include: - Navigation and on-site search experiences - Product and category pages - Forms, quote requests, and account registration - Shopping cart and checkout optimization - Complex B2B buying journeys - Omnichannel experiences connecting physical and digital channels

eCommerce Adoption Strategy

Develop initiatives that encourage customers and internal teams to fully adopt your website, portal, and digital capabilities. This may include: - B2B portal adoption - Registration and onboarding journeys - Repeat ordering experiences - Self-service capabilities - Customer onboarding and adoption communications - Alignment with sales and customer service teams

Customer Retention & Lifetime Value

Develop initiatives that increase repeat purchases, customer engagement, and long-term customer value. This may include: - Automated email and SMS lifecycle campaigns - Behavioral customer segmentation - eCommerce loyalty programs - Post-purchase communications - Subscription and recurring order strategies

Unified Commerce & Omnichannel Experience

Identify the initiatives that create a seamless experience across every customer touchpoint. This may include: - Alignment between your website and physical stores - Shared customer data across channels - Online research and in-store purchasing journeys - Inventory visibility, product availability, and service commitments - Post-purchase experiences - Consistent communication across commerce, marketing, sales, and customer service

“The Novatize team was excited to dive into our project from day one. Their structured approach, respect for our budget, and the expertise of their specialists made the collaboration both smooth and inspiring. We always received clear, insightful answers to every question throughout the project.”

Vanessa Moreau

Director of eCommerce

Hors La Loi

Bring eCommerce Expertise to Every Stage of Your Project

Performance-Driven Decisions

Bring experienced eCommerce strategists into key discussions to evaluate opportunities based on their impact on customer acquisition, conversion, adoption, and retention.

Customer Journeys Designed Around Buyer Needs

Support the design and optimization of B2B, B2C, and omnichannel customer journeys, from product discovery through post-purchase engagement.

Functional Decisions That Support eCommerce Performance

Evaluate features, content, business data, and user interactions through the lens of long-term eCommerce performance.

From Strategy to Execution

Maintain alignment between your original business objectives and every decision made throughout design, development, launch, and ongoing optimization.